Today we’re speaking with Molly Tracy of VRAI & Lisa Poe of LGPR.

Molly Tracy
VRAI is a talent management and influencer marketing agency for women and brands with a point of view. Molly’s mission is rooted in uplifting and amplifying female-founded brands and voices while obsessively expanding their digital footprint. Equal parts brand builder, business manager, and digital strategist, she helps creators navigate the business side of the multi-media landscape.

Lisa Poe
Founder of LGPR, Lisa Poe, is a strong believer in the power of meaningful relationships and that a trusted foundation is the key to impactful, long-term success. After nearly 10 years of experience in marketing and public relations in the sports, hospitality, and CPG industries, Lisa followed her heart and leaned into the part of her work she was most passionate about: supporting people and brands with shared values. She brings a personalized approach to each client, helping to strategically grow their brand and solidify partnerships in the food, fashion, lifestyle, and wellness verticals.
Outside of LGPR, Lisa is a proud wife, dog mom, friend, and mental health advocate.