Our Vision
It starts with a passion for influencer marketing
Founded in 2017, WIIM has grown from a small circle of industry friends into the largest professional community built for women in influencer marketing.
Our Vision
An incredible community, built on female empowerment
WIIM exists to uplift the influencer marketing industry. What started as a small group in 2017 has grown into a worldwide movement, with a foundation rooted in female empowerment and mutual support.
We’re the only professional community built specifically for this industry — and our purpose is simple: connect the people in it, educate them, and help them grow.
Our Approach
Bringing women together to make the industry stronger
We bring like-minded women into the same room — virtual or otherwise — to talk through the topics shaping influencer marketing, share what’s working, and lift each other up in the process.
Our members span junior to senior levels across advertising, PR, tech, talent management, and beyond, all working toward the same thing: a stronger, more connected industry.
A mainstay in advertising and marketing
Influencer marketing isn’t the “wild west” anymore — it’s a fast-growing, multibillion-dollar industry, and WIIM’s women have been paving the way from the start.
Projected size of the influencer marketing industry in 2026
$
0
B
Compound annual growth rate across the industry
0
%+
Firms now offering influencer marketing services, up from ~1,100 in 2019
0
Advertisers and marketers look to WIIM’s members for answers — and we work collaboratively to set the standards the industry runs on, using the latest tools, technology, and strategy.
Meet the Founder
Jessy Grossman
Founder, Women in Influencer Marketing
Jessy started WIIM in 2017 to give women in this industry a place to connect, learn from each other, and build careers on their own terms. Nearly a decade later, that same mission drives everything WIIM does today.
We can't wait for you to join our community
Ready to be part of it? Join the largest professional community for women in influencer marketing.