Founded in 2017, Women in Influencer Marketing has been on a mission to uplift the influencer marketing industry. Today the group has grown into a worldwide movement with a foundation in female empowerment.
We are the only influencer marketing professional community. We aim to connect, educate and empower.
We will always push for more female representation and for seats at the table. Our vision is to cultivate WIIM’s powerful community and to propel our industry to great heights.
See us in action as we take on important industry topics.
Our goal is to network with like-minded women, share information to make our work stronger, and create a group of leaders within this exciting industry.
The community is made up of junior to senior level professionals in advertising, public relations, tech, talent management and more.
The Influencer Marketing Industry is set to grow to approximately $16.4 Billion in 2022. Influencer Marketing focused platforms raised more than $800M in funding in 2021 alone, an indication of the significant growth of the industry. The global number of Influencer Marketing related service offerings grew by 26% in 2021, to reach 18,900 firms offering or specializing in Influencer Marketing services.
It’s no longer the “wild west”. The women of WIIM have long been paving the way. Advertisers and marketers look to us for answers and we will work collaboratively to create new standards that utilize the latest technology and strategies.