Bet You Don’t Know This About Me

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday.



Hello! What’s up! Excited to be back here with you guys, I have a total solo episode for you guys. I’ve actually been, like, wanting to do more personal episodes, and I thought this would be the perfect place to start just a little bit of a ‘get to know me’ episode. Little known facts about me though it’s not gonna be the obvious stuff. I want to learn more about you guys as well. So I thought what we could do is I’m going to share a list of little known facts about me. And I would love for you to send me a little known fact about you, something that’s maybe the most quirky, the most weird out there, or just something memorable. And comment on the YouTube of this episode. Because I want to learn more about you guys too. And I don’t know sometimes podcasting is lonely. The fun part about WIIM transparently it’s a community so we all get to interact with each other. You know, I’m a solopreneur like I work for myself. I have, you know, some contractors of course that work for WIIM but like, it’s largely a very solo operationally, stuff feels that way. But it doesn’t feel bad because I’m always surrounded by people in our Slack board and our Facebook group and doing events and what have you. So I want more of that. So I want little known facts about you. And I’m going to start with some little known facts about me. Maybe this will jog your memory or be like, Oh my god, girl, me too. All right, in no particular order. And I honestly don’t know how many I have listed here. So we’re just gonna go through them. 


Alright, little known fact number one. I love routine. But I also need spontaneity in my life, which I totally get. That is counterintuitive, but like, actually love taking my daughter to school in the morning. And it gets me up. I never thought I would be a morning person ever. Never. I wouldn’t say one morning person, but I love the routine of getting up, getting ready, getting lunch together, breakfast, hair brushed, teeth brushed. And just like taking a nice drive in the morning. It’s a really nice way to sort of like start the day to like draw profit school because she’s about 15 minute drive from where we live. So I love that routine. And then I start the day and I have that I feel comfortable in it. But I also really need spontaneity and I think that the main way that I appreciate and get like, revitalized with spontaneity is traveling. Like I am a last minute traveler. I’m like, let’s go to Miami this weekend. I really thrive when I have a change of scenery. So honestly, it can be like a plane. But it could also be like let’s go down to Atlantic City for the weekend or even the night and just get out of town and I love that sort of spontaneity. 


Okay, number two. So embarrassing. I have basically been having the same exact lunch basically since the pandemic started. Warm the year 2023 So it’s like a good solid three years Okay, hear me out. So premium endemic, I would I was like a big subway subs girl. It’s like so embarrassing because like now I look back and like that food is gross. It is such a marketing play that it’s like healthy. It is not. Yet for years, I pretty much always have more or less. Let’s say I had I had maybe two or three things for lunch every day. But when I would go I would always pretty much have the same sandwich. I’m like a very routine. Very, you know, I like my routines. So now that I’m home though I’m certainly not going to Subway sub so like every, I’d say at least 300 days of the year maybe even more than that. I’m having a peanut butter sandwich every single day. Not peanut butter jelly because I don’t like jelly. Peanut butter. We’re talking to Jeff creamy. I don’t like crunchy. Gross. I’m like I don’t like textures. Everything with textures. I’m very picky eater. And then Arnold Bread you guys if you don’t know Arnold is So good. It’s like fluffy bread. They have like all different flavors. I’m a straight up like white bread. With peanut butter, creamy peanut butter every day, every frickin’ day. It’s so easy, man. I would honestly like leave it on the counter, because I have it every day except I feel guilty. So I like put it in the pantry, like pretending like I don’t have it every day when I just do and I should just leave it out. peanut butter sandwich all day every day. Cheers to that. 


Okay. Little known fact about me that I’m a stepmom. So I have a little eight year old girl in my life. I’ve she’s been in my life since she was three now she’s just turned eight. It’s Paul’s daughter her previous marriage. So I and also I had a stepmom growing up I have a stepdads mom’s like, I’m also a childhood divorce as well. So it was like, very sort of therapeutic in being a stepmom because like, I have the worst parents all around. I love being a stepmom for so many reasons for sauces like delicious and like the easiest kid to fall in love with. But also, you know, I sort of feel like it’s like righting the wrongs of my own childhood and if any of you guys are parents I’m sure you can relate like we’re just trying to do better than our parents did with us and I love being a stepmom and I don’t know enough step mom so if you’re a step mom, I feel you I feel you and I want to like I want to know more sometimes I know a handful very few.


Okay, so next, a little known fact about me. I was a theater major in college. I have so many friends of mine who are in influencer marketing and like, you know, marketing majors or in PR or even business just like generally, a meiosis a theater major. So I studied theater pretty seriously from literally the age of I don’t know, 12 like whatever you are in the sixth grade, I auditioned for my middle school, audition for my high school. Middle school was just theater and high school. I started in musical theater for two years, and then I switched over to just acting. And then my college I auditioned obviously to get into, I have a BFA in theater. So I started out in acting, and then I transitioned a couple years in again to directing and like producing, which I loved, loved loved. That’s actually what brought me to New York originally. So we all have different backgrounds. And yeah, mine is pretty different. I was a theater major. 


Okay, also tied to my childhood, it seems like a little more personal. I don’t think I’ve ever admitted this before to like, publicly, I guess. But I actually had Tourette’s as a kid. Tourette’s. For any of you who don’t know, it’s basically a neurological disorder. Where you do either there’s like verbal, Tourette’s or physical Tourette’s and you do you say things or physically do things repetitively. And it’s like, completely out of your control. It’s like a really scary concept. So I had Tourette’s as a kid. I would say that I’m just guessing, to be honest, in terms of ages, but I think I was diagnosed maybe when I was like, eight or nine years old. And I had it through puberty, and I was one of the very lucky people who it completely went away when I hit puberty. And still to this day, I don’t think they know why. But it’s a like, it’s a known thing. It’s not like I was this incredibly lucky one in a million like it’s a known thing that there are definitely a large percentage I would say of kids who get it who have it through childhood and it goes away as soon as you’re like 13 or sell it Um, but I was not I did not have verbal tics. I had physical ones that did sort of like make noise though. I sniffed repetitively, I moved my neck, and like shoulders and like my joints. Basically, I cleared my throat. So like some of them you could hear, it wasn’t like I was like, saying things though. And like, there are definitely people out there that like, say curse words and whatever. And like, of course, it’s like all you hear about in the media or like, anywhere when you think of Tourette’s or like some of those movies that had people and it’s like, the butt of everyone’s joke, but like, I am a real person who had this and so it has like a very soft spot in my heart. And I can like, pretty quickly identify usually, if I see someone who has it, because I had it myself. It’s not funny. It’s like, I can’t understand how it can look funny, of course, but like, imagine being literally trapped in a body that you can’t control. It’s a really freakin’ scary concept. I can only imagine what my parents felt knowing that I had this oh my goodness. So like, I was so lucky, of course that I went away but also I found a medication that pretty much kept it under wraps. So luckily, I found a good doctor. But yeah, I had Tourette’s as a kid. Fun fact. 


Okay, a little known fact about me. I mentioned this earlier about Atlantic City. I love to gamble. I sound like a degenerate by admitting this. But it’s true. My games are blackjack and craps. I’m good for a Vegas trip at least once a year. Last year, I went twice in one month, I swear it was work related. We also go to Atlantic City because it’s close. But like, it sucks. Atlantic City is just like, very rundown and does not compare to Vegas. I would love to go more. But like, it’s fun. It’s probably a good thing that I don’t. But I love gambling. It’s so fun. So if anyone ever wants to go to Vegas, or we’re at one of those conferences together, I will totally be at the tables with you. 


Little known fact (God, you can probably see it)… I have definitely been losing my hair as an adult. I’m like looking in the mirror right now to see like, how bad is it? Not enough women talk about this. And so I wanted to talk about it. I have hair extensions. I definitely talked about that before, maybe not on this podcast, but like, I have extensions. And people have different reasons for getting extensions, of course, and for me, it’s because the last few years I’ve just been like, really self conscious about my hair. I don’t necessarily have like, I don’t know, I think I have like average hair. It’s like not super thin. It’s certainly not thick, but like, just like in certain places. It’s just like it’s, it’s thinned out. And so like oh my gosh, well here Actually no, it’s like sitting literally right next to my desk. I’ve been using this stuff, it’s called Topik where you like you like, It’s like little hair fibers and you put it on your scalp and it just fills that in and it makes it look like you have thick, or like at least filled in hair. I have hair extensions, but as a women our hair is, I will say personally, my hair feels like it’s been so much of my identity. And I don’t want to lose it. So I don’t know, man, like I’ve explored like, I’m like, what would it I haven’t really truly gone on the path but I’m like, what would it be like to have like a train like a hair transplant or? Oh my gosh, I used to be on Rogaine, but like, actually in a lot of I’m in like Facebook groups for women who have hair loss and they usually recommend like, don’t take the Rogaine for women it doesn’t really do much like take the men’s quote unquote dose because it’s more and it’s effective. I tried all the different kinds so they leave your hair feeling so greasy and weird and like they didn’t really do anything for me. And then recently I was on Vegamour I try that I was like susceptible to all those ads that you see. And the consistency – the formula was great. Like it wasn’t greasy at all. Like all of those other products that I use, like the Rogaine and stuff, but I didn’t like try it long enough because now that I’m trying to get pregnant and like try not to I probably could use it to be honest until I get pregnant but like, what’s the point of teasing myself right and like having like great hair and then being like, alright, so So anymore. So I’m not using it right now. But the consent like the product itself was way better than Rogaine. I just didn’t use it for long enough. 


Okay, next little known fact, I have always connected more with people older than myself. So now I’m in my 30s I feel like I love hanging out with people at least in their 40s. Like, older than that, too. I don’t know what it is like sometimes. I’ve always been like, Am I just like an old soul? Like, I love music. Like, I wish I always have said for the longest time I wish I was alive. And like an adult or at least like a young adult, like in the 70s. Like, that was like the coolest era to be part of like, there’s just so much going on, like so much turmoil of course as well. But like, my god, I love we’re talking about hair. Like I love the feathered beautiful hair and like the clothes they wore, and like, the architecture of the 70s. Like, every time I go to LA I’m like, oh my god is this like I’m in the 70s? Like, their architecture is just like frozen in time. Anyways, I don’t know, I wish I was like, I feel more connected to people of that era, like and who are now I guess, probably in their late 40s and 50s. And sometimes even older, but I feel more comfortable. I don’t know why I can’t explain. I kind of always have. 


Okay, next little known fact about me, these are very random from each other. I totally. I guess I can’t, well, do I want to admit this podcast. I had an AirBNB for years. And it was not legit at all whatsoever. It was a rental in New York here that I legitimately lived in for a few years. And then I started renting it out and like staying at my boyfriend’s at the time to make a little bit of extra income. And this was like, probably back in like 20, maybe 2011, 2012 Maybe give me a little bit later. I’m not sure. Anyways, this is a while ago, and it ended up sort of becoming like, a full time thing that I ended up moving into another apartment, but I kept that apartment and pretty much rented it out almost on a daily basis. I had a whole business out of it. I had a cleaner that was like my regular person. And I ran it like a business and it brought in 10s of 1000s of dollars every year like I want to say between maybe $50,000 and $70,000 every single year. And then I got rid of it right when the pandemic started, for obvious reasons, right. But I had it through that whole time. And I think other people in that building also did. I also heard that they recently cracked down on AirBNB in New York City in particular that it’s like half of what it was like a couple months ago or something. So I definitely think that I shed it at the right time. But yeah, I had an illegal AirBNB for years. 


That’s my list, you guys. It’s random. It’s random. But I hope we got to know each other a little better. I want to know random facts about you think about it, like those took me a while to come up with. They’re not always top of mind. So put some thought into it. And then comment on this video on YouTube and tell me like, oh my gosh, you would not believe I do this, or I used to do that. I want to get to know you guys better. Anyways, I hope this was fun. I want to do more fun solo episodes with you guys. If you haven’t already, I encourage you to check out our events page on our site. I am live.com/events. We have a lot of cool stuff going on now. virtual events for the rest of the year. We have a State of the Union. That’s going to be really good in December. We did that last year. We’re going to do it again this year. It’s a panel discussion talking about all the 2023 so that we can look forward to 2024 and then on November 2, oh my gosh, you guys this is probably my favorite event of the year. So the best influencer tech event. I know a lot of you guys also towards the end of the year your contracts are up for the software that you currently use. And so I’m excited to bring you my personal favorite tech companies who specialize in influencer tech. So Tagger is going to be presenting, Dash Hudson is going to be presenting and PartnrUP, which is specifically tailored to talent managers. They’re going to be doing demos for you and offering discounts like exclusive to the whim community so I’m so excited about that. The event is totally free. So you could just go to our website register and check it out. And this is probably like maybe the most exciting part. I’m excited about it at least, we actually have YouTube and LinkedIn who are coming in also presenting because they’re also tech companies of course in the influencer space. So LinkedIn is joining us, YouTube is joining us, Tagger, Dash Hudson, and PartnrUP. I am stoked. I hope you guys come. We always make our live events really fun. Alright, enjoy the rest of your week. 


Founder of Women in Influencer Marketing and CEO of Tribe Monday

Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.

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