Gordon Glenister is an international influencer marketing expert. He set up the influence division of the Branded Content Marketing Association, has a best selling book aptly named influencer marketing strategy and hosts no less than 3 podcasts most notable is the Influence Global podcast. He has his own successful influencer marketing program which is designed to help business owners and leaders become subject matter experts and elevate their personal brand. He is also entrenched in the membership sector too running Membership World a community of association and membership professionals. You can find more at www.gordonglenister.com and you can follow him on all social platforms.
There have been a lot of developments in terms of new platforms in the social audio space. It’s getting a little competitive, which I love. I think it’s so cool. I mean, let’s think back when TikTok came on the scene, no longer musically and has legitimately changed social media, possibly forever. It’s the coolest thing. I love seeing somebody come out the gates and sort of like kick everybody in the rear end to get their act together. I think it’s wonderful to have competition. And it’s doing nobody favors to have Instagram and YouTube just be like the top two and such a monopoly.