Meet My Business Coach
Today we’re speaking with Sel Watts of The HR Linc and wattsnext Group.
I am a HR Professional, Business & People Leader, Speaker and seasoned entrepreneur. I started my career in HR over 20 years ago when I launched my first business wattsnext Group in 2007 with the vision to disrupt the HR industry and create great workplaces across the globe. wattsnext partners with Founders & CEOs of small to medium businesses and fast growth startups to create high performing and engaged teams and cultures. We are based in Australia and New York.
Having developed and led my own team of HR Professionals over the past 15 years, I know what makes a HR Professional successful, which inspired me to create The HR Linc, a membership community designed to elevate HR Professionals. We help HR Professionals step into a new career chapter: a chapter where HR is a leader, and influencer, a commercial thinker and has the confidence and knowledge to drive change for their companies. This is the membership for HR Professionals that CEO’s want to invest in. Our mission is to elevate HR to have a valued seat at the table.
My personal and professional development is a priority, and I am a member of several organizations including EO of which I sit on the New York chapter Board and am President Elect, SHRM, Collective 54, Business Chicks, HeyMama and Impact Theory University.
I have drawn on this extensive experience in these vibrant and valuable membership organizations to design a membership experience for our HR Linc members that significantly advances both the personal capability and organizational contribution of HR professionals.
In addition, I am the Co-Founder of zzoota, the global leader in leveraging the power of AI, machine vision, IoT hardware, cutting edge software and smart firmware. We digitize moving assets using Artificial Intelligence.
I am a proud mother of three sons who are learning a lot about resilience, gratitude, never settling and striving for a dream with everything they have!
How To Get A Job In Influencer Marketing
Today we’re speaking with Jessy Grossman of Women in Influencer Marketing.
Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.
People Come First And The Money Will Follow With @chantalrotando
Today we’re speaking with Chantal Rotondo, Director of Business Development of Long Haul Management.
Born near Boston, MA, went to DC for college and studied Marketing, Tourism and Event Management. Chantal worked in non-profit associations for almost 15 years, moved to Denver and worked remotely until she got laid off. She then pivoted to working in the creator economy, working for a merch company and now talent management at Long Haul Management. She’s a mom to 2 terrific kids, and Board member for her Jewish congregation and local theater company.
China Vs The U.S. With Erica Yang Of Real Hype Creative (@realhypecreative)
Today we’re speaking with Erica Yang of Real Hype Creative.
Erica Yang is the founder and CEO of Real Hype Creative, a cross-border venture studio and creative agency. Erica Yang, was an established Wall Street investment banker before she went into the entertainment world and started her film production and celebrity agency. With her success, she expanded and founded Real Hype Creative, a creative agency (invested by TikTok parent company ByteDance), who is disrupting the world of influencer marketing through proprietary data, algorithmic insight, and her team of viral video content specialists. With offices in LA and Shanghai, Real Hype is bringing future-shaping digital creation models overseas to grow brands and celebs, including Steve Aoki, G-Eazy, Akon, and Segway, just to name a few. Through the power of creative short video content, influencers, and e-commerce live streaming, her agency, Real Hype Creative, is a “one-stop shop” for global brand marketing, utilizing the most cutting-edge technology from Web3, NFTs, Virtual Influencers, the metaverse, and more.
Be The Best Negotiator With @JohannaVoss
Today we’re speaking with Johanna Voss of Johanna B. Voss Agency.
Johanna B. Voss is a talent manager, trusted by social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. On behalf of her clients, she’s closed close to $3.5M dollars of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, Little Northern Bakehouse, H&R Block and ALDI. Negotiation is something she thoroughly enjoys be it for her clients, friends or with strangers. Entering her 12th year of working for herself, she understands all about the necessary pivots entrepreneurs take along their journey.
Prior to her work in the talent management space, Johanna worked on the Presidential campaigns of Hillary Clinton and John Kerry for more than 7 years. Johanna is a world traveler, lived in Spain three times, can often be found cycling Colorado’s mountain ranges, or asking the question “What if you…?”
5 Habits To Create A Healthy And Happy 2023
Today we’re speaking with Jessy Grossman of Women in Influencer Marketing.
Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.
The Excitement Of Web3 With Hannah Forbes Of Pearpop
Today we’re speaking with Hannah Forbes of Pearpop.
Hannah Forbes is one of the leading pioneers of the creator economy, now working hard to help creators earn a living doing what they love as the VP of Marketing at Pearpop. Hannah built her career around a clear purpose of unlocking innovative ways to build creator-driven communities through brand values, culturally disruptive partnerships that drive equity within the creator economy. Originally from Canada, Hannah resides in New York and spent the last six years building and leading R/GA’s Influence Studio where her team crafted innovative influencer strategies and award-winning, authentic collaborations between creators and some of the world’s most respected brands like Samsung, Verizon, Uber and Instagram. Prior to R/GA, Hannah was at the LA-based creative agency Omelet after launching Xomad, one of the first social influencer agencies in 2010.
A Creator Economy Journalist’s Perspective With Kaya Yurieff Of The Information
Today we’re speaking with Kaya Yurieff of The Information.
Kaya Yurieff joined The Information in April 2021 to launch the creator economy newsletter and cover the rapidly growing sector. Previously, she wrote about technology and social media platforms at CNN. She started her journalism career writing breaking news at TheStreet. She is fluent in Polish.
How To Work At TikTok, Less Traditional Influencers & More On The Carter Agency With Lena Katz Of Ampersand
Today we’re speaking with Lena Katz of Ampersand.
Lena leads the Creator-Integrated Content division at Ampersand, Inc, a subsidiary of Tokyo-based commercial production company AOI-Pro. She helps brands such as Wells Fargo and Sony strategize and execute short-form creator-led video campaigns on TikTok, IG Reels, YouTube and OTT. Her previous role was at TikTok in Creator Solutions, engaging creators for brand campaigns including Spotify, Instacart and Pepsi. Prior to that, she owned a boutique content consulting firm that executed national creator-driven campaigns for brands such as Skippy, FIJI Water, Brown-Forman, Hormel Natural Choice, eBay and Jennie-O Turkey. Lena started her career as a lifestyle journalist and copywriter, so she’s lived her entire professional life at the intersection of commercial and creativity.
5 Contract Clauses That Are Worth Scrutinizing The Most with Tanya Silverstein
Today we’re speaking with Tanya Silverstein of Whalar.
Tanya Silverstein have built a successful career in negotiation of talent agreements of all sizes. After starting her career in Public Relations, she spent a decade working in talent procurement representing startups to Fortune 100 companies, both in the US and globally, on the brand side of the negotiation table. She also had the pleasure of representing a roster of 50+ talent following her time working with brands. From her years working on behalf of both the brand and talent, she approach spokesperson and ambassador negotiations from a variety of angles that makes for successful and streamlined executions. Her proven track record in the industry for forging partnerships with top corporate brands and talent is her passion.
She is a problem solver with an analytical and strategic-thinking mindset. With an attention for detail, she is dedicated to working with others to deliver impactful and consistent results that drive awareness while exceeding financial goals.
At Whalar she lead the Business Affairs team in the process of contracting. Whether working with creators or clients, the Business Affairs team allows Partnerships and Client Service teams do what they do best, while working through the paperwork of the deal so they can be more effective in managing strong and successful creator-led campaigns.
