Creator Business with Colleen Stauffer of Creative Juice (@getjuice)
Today we’re speaking with Colleen Stauffer of Creative Juice.
Colleen is the head of marketing and communications for Creative Juice. In her role, she oversees brand strategy, product marketing including acquisition and retention to help Creators grow their businesses. Prior to Juice, Colleen was the Global Head of Creator Marketing at Pinterest where she oversaw campaign planning, strategy, and execution to tell stories that drive inspiration for creators. She has also served as Global Brand Director at Clorox, where she oversaw digital media for the suite of Clorox brands including Brita, Burt’s Bees, and Hidden Valley. Colleen, a Chicago native, got her start working in the Windy City for a number of advertising agencies including Cramer-Krasselt, Edelman, and Critical Mass. In her spare time, Colleen enjoys exploring the Bay Area with her husband and corgi, Buzz.
NFTs and the Creator Economy
Today we’re speaking with Dayna Trocki DeStefano of UNBLCD.
Dayna has spent her decade-plus career working at the intersection of Product, Brand Strategy & Digital Media. She is the CEO & founder of unblcd, unblcd is a content, commerce, and collaboration platform for women change-makers, builders, and creators shaping a brighter, more equitable digital future with blockchain technology. She is also the founder of The Day Consulting, a brand strategy + digital marketing consultancy. Prior to that she spent 6+ years at Gallery Media Group (PureWow, ONE37pm, Gallery Podcast Co.) as the VP of Product responsible for the design, product management & content production team(s).
Live From Our NYC Experience With Danielle Speisman Owens Of MediaVine
Today we’re speaking with Danielle Speisman Owens of MediaVine.
She is the Director of Influencer Partnerships & Content, joined Mediavine a little over 3 years ago. With a background in creative custom content ideation and influencer marketing strategies, Danielle develops impactful campaigns for brands using the influential voices of our Mediavine Publishers, helping advertisers reach their target consumers in an authentic way while providing additional revenue streams to our bloggers.
How To Stand Out With Brendan Gahan Of Mekanism (@brendangahan)
Today we’re speaking with Brendan Gahan of Mekanism.
Brendan Gahan is Partner & Chief Innovation Officer at creative agency Mekanism. He has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. He was recently named one of Linkedin’s Top Voices in the Creator Economy. He was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. He was recently named one of Linkedin’s Top Voices in the Creator Economy. He is a regular contributor to Entrepreneur and has recently been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, and Ad Age for his expertise in social media and influencer marketing.
3 WIIMen’s Opinions with Molly Tracy of VRAI & Lisa Poe of LGPR
Today we’re speaking with Molly Tracy of VRAI & Lisa Poe of LGPR.
Molly Tracy
VRAI is a talent management and influencer marketing agency for women and brands with a point of view. Molly’s mission is rooted in uplifting and amplifying female-founded brands and voices while obsessively expanding their digital footprint. Equal parts brand builder, business manager, and digital strategist, she helps creators navigate the business side of the multi-media landscape.
Lisa Poe
Founder of LGPR, Lisa Poe, is a strong believer in the power of meaningful relationships and that a trusted foundation is the key to impactful, long-term success. After nearly 10 years of experience in marketing and public relations in the sports, hospitality, and CPG industries, Lisa followed her heart and leaned into the part of her work she was most passionate about: supporting people and brands with shared values. She brings a personalized approach to each client, helping to strategically grow their brand and solidify partnerships in the food, fashion, lifestyle, and wellness verticals.
Outside of LGPR, Lisa is a proud wife, dog mom, friend, and mental health advocate.
6 Ways To Make More Money This Year
Today Jessy is diving into 6 Ways to Make More Money this Year. Let’s be honest and open about money so we can make more of it.
Everything Gaming With @emmalwaldren Of EA Sports
Today we’re speaking with Emma Waldren of Electronic Arts.
A seasoned multi-award-winning global brand marketer with experience designing, assembling and executing authentic, meaningful integrated marketing communications projects. Across internal and external audiences through data-driven insights, disruptive creative, commercial innovation and first-class relationship management.
Part of the creator economy for over a decade – as a creator (top 4% of all social media users, Klout, 2015), marketing lead at a Premier League club, agency-side (on behalf of athletes, founders and brands) and currently creator lead at EA SPORTS.
An advocate for ‘others’, I also Co-Chair Electronic Arts’ Women’s Employee Resource Group’s UK Chapter and sit on Women in Football’s Marketing and Finance Committee.
How To Take A Month Off
Today we’re speaking with Lindsay Nead of Parker Management.
Lindsay Nead is the founder and CEO of Parker Management, an influencer talent management company based in the Pacific Northwest. Over the years, Lindsay has pioneered a way through the talent management industry with integrity and compassion. On a mission to represent social media personalities that do good in the world, Parker Management has an impressive talent roster of top influencers who have a passion to create for their devoted audiences. In addition to serving clients, Parker Management works with the world’s leading brands and agencies, helping them find a voice through authentic and beneficial partnerships.
Let’s Make Influencers More Comfortable With Mananya Komorowski Of Weber Shandwick (@stananya)
Today we’re speaking with Mananya Komorowski of WEBER SHANDWICK.
TikTokers, Celebrities, YouTubers, thought leaders, and policy change-makers, she connects incredible brands with incredible content creators and influencers, builds departments, and teams, hires talent, and loved being a mentor. She believes that partnership, self-awareness, collaboration, and integration are everything.
I lead Weber Shandwick’s Diversity, Equity, and Inclusion Influencer efforts and their mental, holistic wellness program in the Chicago office called, Mind Body Soul.
She’s worked on huge accounts for Panera, MARS Chocolate, Anheuser Busch, PepsiCo, and the list goes on and on.
Are Conferences Worth It?
Today is a solo episode with Jessy Grossman, Founder of WIIM!
Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.
