Guilty?
Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.
Influencer Pricing
As the Founder and CEO/CMO of Beyondinfluence, a content creator marketing agency, and the Managing Director DACH of Scale Digital, a specialist acquisition agency, I am bringing in over 15 years of experience in developing and implementing innovative digital marketing strategies and campaigns for global brands. I am a seasoned practitioner in influencer marketing, affiliate marketing, mobile marketing, and content creation, with a strong track record of delivering impactful results and increasing brand awareness, engagement, and conversion. I am also at the forefront of marketing and organizational framework implementation of AI in B2B and B2C businesses.
How to Succeed at Freelancing in the Creator Economy
Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin).
She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams.
In 2023, she transitioned to being an independent marketing consultant for businesses and talent.
She also launched her education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry.
Katie is a member and mentor with WIIM as well as a mentor for DePaul University students.
A Freelancer Who Went Back to Agency Life
Stephanie Stabulis is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in developing influencer marketing strategies and programs for brands. She’s designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx and Kellogg’s. Her focus lately has been on creating better efficacy in influencer marketing for brands, while protecting the intimate relationship between influencer-creators and their followers.
Stephanie’s mission is to shape the next generation influencer marketing in a way that merges technologies with human creativity, authenticity, emotion, impact and purpose.
Creators’ Attorney Explains How Creators Can Make Big Money
Tyler Chou is the Creators’ Attorney, who started a YouTube channel called Tyler Chou The Creators’ Attorney (formerly The Hollywood Attorney) and quickly grew to 20,000 subs within 3 months. She is currently and absolutely living her dream life. She founded her own law firm (Tyler Chou Law for Creators) where she works all day long with creators, helping them build out their businesses, using YouTube as their creativity incubator but also the marketing arm of their business. She is more than an attorney—she is her clients’ confidante, coach and biggest cheerleader.
Launching a Management Company is Messy & Magical
Cheyenne Brink Venuti is the founder of Brink Talent, a boutique management company representing the next generation of digital creators. Cheyenne has been working with talent for nearly 10 years and currently resides in Philadelphia, PA.
How to Survive (and Thrive!) After Lay Offs
Brooks Miller has been working in the Influencer Marketing industry since 2015. Currently, she is the EVP of Influencer Marketing at Edelman, based in New York. Previous to Edelman, Brooks was at Twitter for 7.5 years, leading the US Creator Content Strategy & Execution team, which focused on collaborating with the internet’s top influencers and artists to make best-in-class content for Twitter’s advertisers. Before her life was peppered with #sponsored and #ad, she was an account manager at creative agencies like at Barrett Hofherr (fka barrettSF) and 72andSunny. Brooks has won multiple Shorty awards and her work has been featured in AdWeek and AdAge.
Q4 Management
Lindsay Pierce is a trailblazer in influencer marketing and management, redefining brand-to-talent relationships in an ever-changing industry. With a dynamic background that spans from revolutionizing Martha Stewart’s media brands to orchestrating celebrity collaborations for L’Oreal Paris with global icons like Viola Davis, Celine Dion, and Camila Cabello, Lindsay’s visionary approach has helped reshape the talent landscape. A graduate of the University of Missouri School of Journalism, her career is punctuated by a relentless pursuit of innovation and a laser-focused dedication on driving brand revenue. As the Vice President of Talent Management at Estate Five Media, Lindsay spearheads a growing talent team, propelling 120 creators to new heights of success while transforming their digital platforms for sustained profitability.
Influencer Marketing Outside the US
Gordon Glenister is an international influencer marketing expert. He set up the influence division of the Branded Content Marketing Association, has a best selling book aptly named influencer marketing strategy and hosts no less than 3 podcasts most notable is the Influence Global podcast. He has his own successful influencer marketing program which is designed to help business owners and leaders become subject matter experts and elevate their personal brand. He is also entrenched in the membership sector too running Membership World a community of association and membership professionals. You can find more at www.gordonglenister.com and you can follow him on all social platforms.
YOUR Personal Brand is Important
Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday.
