Can you trust management?
Megan Frantz is an enthusiastic senior leader who builds robust partnerships, talent relationships and entertainment for the digital media landscape.
Currently, Megan serves as a Senior Talent Manager at Whalar, a full service influencer marketing platform, brand agency and management solution on a mission to Liberate the Creative Voice and make advertising more effective through the inclusion of all creative voices.
Previously, Megan led Creator Partnerships at Patreon, the top platform powering membership businesses for over 200,000 creators, podcasters, musicians and artists. Founded by creator and musician Jack Conte in 2013, Patreon has paid out $2 billion to creators to date.
She also served as the Director of Talent Partnerships at Group Nine Media (the Discovery-backed parent media company of Thrillist, NowThis, The Dodo and Seeker). Here, Megan operated as the sole talent leader within the sales organization, building and executing branded campaigns with influencer programming across the four digital publishers.
Prior to Group Nine, Megan was the head producer on the Shorty Awards, the premier award show honoring the best of social media, where she built hundreds of robust relationships with the creators, celebrities and Academy members recognized in the show.
Live from our LA Meetup
Today we’re speaking with Seema Tilak, an IP lawyer, and founder at Create LLP and Bianca Ker the Managing Director of EMEA at Tagger Media
In this event, they discuss the increasing integration of AI in influencer marketing. They explore the potential benefits and drawbacks of using AI for content creation, highlighting the importance of authenticity and the unique storytelling abilities of humans. They also touch upon the legal implications of AI, such as personal rights issues. They conclude by expressing their excitement for the future of AI in influencer marketing while acknowledging the potential challenges that may arise. Tune in to gain valuable insights into the evolving landscape of influencer marketing and the role of AI.
Reality TV Influencers
Courtney Bagby Lupilin, the CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV and Netflix including The Bachelor Franchise, Big Brother, Love is Blind, and the Circle. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media honed at the University of Colorado at Boulder. She began her career in the corporate sector at Oracle in San Francisco, managing internal communications and events. But a yearning for the celebrity side of influencer marketing led her to Los Angeles where she diligently volunteered her time and built relationships within the reality TV world before taking the bold leap to launch Little Red Management in 2019 at the young age of 25. Courtney’s approach to influencer and celebrity brand management is rooted in her extensive knowledge of pop culture, her ability to foster impactful brand and talent relationships, and her unwavering commitment to helping her clients achieve their dreams. Courtney has activated partnerships for huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome and more. Her passion for pop culture has been reinforced through her travels around the world, where she has discovered that music, TV shows, sports, and movies are the universal language that connects people from all walks of life. Courtney currently resides in Los Angeles, CA.
Should your employee have a side hustle?
Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.
OverSubscribe Will Make You Money
Peter Yang is co-founder and CEO of OverSubscribe, a Creator Economy startup that is empowering creators to accelerate their growth as businesses by 1) allowing fans to financially invest in their favorite creator’s growth in return for perks and, uniquely, regulated investment returns and 2) through guidance from our top-tier Creator Mentors.
Together with his co-founder Jae Kim (a long-time friend from their college days at MIT), Peter is deeply invested in the mission of OverSubscribe to help creators to reach their full potential, regardless of where they’re starting from.
Prior to OverSubscribe, Peter’s career was largely spent in the worlds of tech and finance, at companies like Goldman Sachs, Emergence Capital, and Corel.
Out Of Work?
Today we’re speaking with Jessy Grossman of WIIM.
