Things Brands Wish We Could Tell Creators
In this insightful episode, guest hosts Steph Martin and Lauren Gabel to discuss best practices and insider tips for building successful influencer-brand relationships.
From Corporate Burnout to Creative Freedom
In this episode of the WIIM Podcast, guest host Tiffany Hardin interviews Jayde Powell, a social strategist and B2B content creator.
Influencer Vs Brand
Today our guest hosts are Katie Stoller and Jane Ko.
Is Now Still a Great Time for a Career in Influencer Marketing?
Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove, Hims & Hims, and Chime to establish brand marketing programs. Her specialties include building brand activation strategies and leveraging partnerships to grow emerging companies into beloved household names.
Pitching Non Exclusive Talent
In this episode, we delve into the complexities and nuances of pitching talent in the creator economy.
Collegiate Influencers
Julianne Skrivan is the Director, Community Management at Her Campus Media
Is SAG-AFTRA the Answer?
Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs.
Guilty?
Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.
When Work is a Challenge
With over 7 years of experience in the field, Sam has developed a deep understanding of influencer relations, social media, and digital marketing. She has successfully executed multiple projects, from ideation to delivery, for clients such as L’Oreal, Ferrero, Haleon, and more. She is passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audiences and achieve business goals.
In her current role at Viral Nation, she manages the execution and quality of creative campaigns for global brands across various verticals. She oversees a team of talented and diverse professionals who deliver innovative solutions that drive brand awareness, engagement, and conversion.
Pitching Partnerships
Nicole Kasper, as a co-founder and the Head of Management, brings a wealth of experience from the music and entertainment industry. Graduating from UCLA in 2014, her career has spanned various sectors including A&R, booking, and management, with roles at Universal Music Group, Live Nation, Clear Channel Radio, Creative Artists Agency, Big Machine Label Group, and Warehouse West Entertainment.
