How To Optimize Your Short-Form Video Content: TikTok vs. Reels

Short-form video is at its feed-filling height right now. A conversation-starter, superbly-shared medium unlike any other of the moment. But what divides TikTok output from your Reels routines? Keep reading. TikTok is an image-recognition wizardThe TikTok algorithm intimately knows what we love and love-to-hate to watch. Beyond the cookies filling your cache, the AI-behind it […]

Creator Monetization

Let me in on something you may not catch from a quick look at my LinkedIn. I have jumped from freelance, to corporate work, then back freelance, and again to corporate work, then back to freelance all over again. In 2020, I consciously selected to go back to freelance work as the pandemic left open full-time positions few and far between.

10 Instagram FAQ Links You No Longer Have to Dig For

First and foremost, definitely make sure that you’re following at creator on Instagram. I love that they don’t refer to them as influencers but they are creators of good choice, Instagram. And they went live on three separate days, three separate conversations and really had a level of transparency that I have not seen Instagram share and maybe ever. And so I’ve had subsequent conversations with people about like, what’s that all about?

Social Audio Gets Competitive

There have been a lot of developments in terms of new platforms in the social audio space. It’s getting a little competitive, which I love. I think it’s so cool. I mean, let’s think back when TikTok came on the scene, no longer musically and has legitimately changed social media, possibly forever. It’s the coolest thing. I love seeing somebody come out the gates and sort of like kick everybody in the rear end to get their act together. I think it’s wonderful to have competition. And it’s doing nobody favors to have Instagram and YouTube just be like the top two and such a monopoly.

Instagram Shares Its Secrets

First and foremost, definitely make sure that you’re following at creator on Instagram. I love that they don’t refer to them as influencers but they are creators of good choice, Instagram. And they went live on three separate days, three separate conversations and really had a level of transparency that I have not seen Instagram share and maybe ever. And so I’ve had subsequent conversations with people about like, what’s that all about?

Influencer Tech Predictions

Today we are chatting with Brit Starr, who’s the SVP at Tribe Dynamics, and she’s actually been with them for about four years now. So Tribe Dynamics, they’re the most comprehensive influencer marketing analytics platform for iconic lifestyle brands. They’ve worked with the likes of Gucci, Benefit, ColourPop, boohoo, Sephora. And what I actually find pretty unique about them on G2, a really cool website, they were voted the number one easiest to use influencer marketing platform. I appreciate that on their website, when you check it out, it really is all about the analytics, and we dive into that in today’s conversation. But anyways, a little bit more about Brit. One of the fun facts about her is that she hosts workshops for leadership and management teams at brands of all different sizes. And she actually said this was her favorite part of her job. And you’ll definitely get a sense of that as you listen to this week’s chat.

Meet The Owners of Influencer.com and @influencer

Today is Memorial Day weekend and I’m a last minute planner. So I’m going to visit some family for like a day or two but then we’re thinking of taking off and spending a couple days somewhere. As always check us out on Clubhouse for all of our Clubhouse events. Check us out on Instagram, our Facebook community, our website, everything. We want to hear from you. I love hearing from you! And if you are interested in joining our collective, which is our membership, you can always use code podcast 2021 for a discount.

Your Voice Matters

Today’s blog is coming off of the heels of a super successful event that we had with Katie Stoller and Molly Tullis on Clubhouse. WIIM has been hosting a ton of rooms on we’re experimenting like the rest of the world and finding so much success on it. Success to us equals great audience, great listenership, awesome insights and everyone leaving feeling like that was absolutely worth the last hour or two hours of life. Katie and Molly were so gracious enough to contribute their time to a panel that we hosted just last week and at the heels of that conversation, I wanted to invite them on the podcast to have a more in depth conversation with just the two of them.

Influencer Tech, Podcasts, and Clubhouse

It’s Women’s History Month, guys. Isn’t that exciting. This is a month that we look forward to every year, it’s a month that we get to celebrate how awesome we are, which is always really fun. And we’re coming off a Black History Month. So there’s lots to celebrate. We also have a few upcoming events, I always want to do a roundup of those. So first and foremost, our website is where everything is (you’re here!). So of course you can go to www.iamwiim/events and you could check out the whole lineup yourself. 

Influence with Impact

This week’s episode you are going to love it was set is really truly has been one of my favorite podcast guests. I’ve been really enjoying getting to know her better over the past few months. She’s been in our Facebook community for the longest time and we sort of like reconnected again. As you know many months ago I actually saw her work that she’s been doing on TikTok about the influencer marketing industry on they’re putting out such cool videos and really just like educating people on all things influencer marketing, super cool. She is also killing it on Clubhouse and I have so much respect for her. So I relate because she’s also in New York. She’s also from Miami like I just feel like we’re very similar people and I hope you enjoy her as much as I do. So here’s a little bit about Lissette Calveiro.

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