WIIM

How to Succeed at Freelancing in the Creator Economy

Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin).

She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams.

In 2023, she transitioned to being an independent marketing consultant for businesses and talent.

She also launched her education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry.

Katie is a member and mentor with WIIM as well as a mentor for DePaul University students.

Rethinking How We Use Creators

Nycole is a seasoned marketer with nearly 20 years of experience, currently serving as the Head of Content and Engagement Marketing at GoodRx. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing practices and teams within global agencies and in-house.

At her core, Nycole is a passionate storyteller, who specializes in evolving content strategies to provide value, spark engagement, and have the power to drive conversion, growth and deeper brand affinity among customers.

She also enjoys leveraging her experience to further educate and spark passion among the next generation of marketers, serving as an active mentor and speaking at industry events.

The New Category of Creators

As Executive Vice President of Integrated Creative Strategy, Dixie has spent the last 8 years at HangarFour overseeing digital content, campaign and influencer strategy for a wide range of clients including National Geographic, Indeed, BRAGG Live Foods, Princess Cruises and Oracle. Notable career mentions include launching the L’Oreal League, a premier influencer program for L’Oréal Paris, launching eyewear brand, Zenni into the Esports arena, helming the digital rebrand of ‘90s darling, Caboodles, and building the award-winning “Soundtrack of Empathy” campaign with pop superstar, MIKA.

Before joining HangarFour, Dixie spent 3 years as a copywriter at Warby Parker – her time coincided with the brand’s rise to become one of the country’s best recognized retail startups, propelled in no small part by its creative approach to the digital space.

Contract AI and Building the Next Successful Company in the Creator Economy

Co-Founder & COO at Kaveat, an AI-powered contracting platform that simplifies and automates the contract lifecycle for media & entertainment companies, empowering businesses to efficiently process contracts and gain a competitive edge through data-driven insights, industry benchmarks, and automatic AI-redlined contracts. Our clients include an Endeavor group company and other leading talent management agencies. 

Affiliate Marketing Resurgence

Blagica Bottigliero, is an Emmy-winning digital marketing expert with over 25 years of experience in the industry, beginning with my early work of helping Maytag transition online. My career has been defined by leading digital transformations across various sectors.

Launching a Management Company is Messy & Magical

Cheyenne Brink Venuti is the founder of Brink Talent, a boutique management company representing the next generation of digital creators. Cheyenne has been working with talent for nearly 10 years and currently resides in Philadelphia, PA.

Q4 Management

Lindsay Pierce is a trailblazer in influencer marketing and management, redefining brand-to-talent relationships in an ever-changing industry. With a dynamic background that spans from revolutionizing Martha Stewart’s media brands to orchestrating celebrity collaborations for L’Oreal Paris with global icons like Viola Davis, Celine Dion, and Camila Cabello, Lindsay’s visionary approach has helped reshape the talent landscape. A graduate of the University of Missouri School of Journalism, her career is punctuated by a relentless pursuit of innovation and a laser-focused dedication on driving brand revenue. As the Vice President of Talent Management at Estate Five Media, Lindsay spearheads a growing talent team, propelling 120 creators to new heights of success while transforming their digital platforms for sustained profitability.

Be a Better Negotiator

Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.

3 Tips for Better Networking

Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.

Influencer Marketing Outside the US

Gordon Glenister is an international influencer marketing expert. He set up the influence division of the Branded Content Marketing Association, has a best selling book aptly named influencer marketing strategy and hosts no less than 3 podcasts most notable is the Influence Global podcast. He has his own successful influencer marketing program which is designed to help business owners and leaders become subject matter experts and elevate their personal brand. He is also entrenched in the membership sector too running Membership World a community of association and membership professionals. You can find more at www.gordonglenister.com and you can follow him on all social platforms.

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