The Power of Information
Today we’re speaking with Kelsey Formost of Tagger.
Kelsey Formost is the Senior Director of Content & Brand for leading influencer marketing platform, Tagger Media. Her work and expertise in the digital content and influencer marketing space has been featured by Business Insider, Refinery29, Glamour, and more. This year, Kelsey was named a ‘Rising Star’ by industry leader Talking Influence on their ‘Influencer Top 50’, a curated list of the Top 50 global individuals in influencer marketing. Kelsey is also an experienced speaker, presenting at high profile events such as HubSpot’s Inbound 2020 conference and SXSW 2021.
Questions About Legalities With Robert Freund Of Robert Freund Law (@robertfreundlaw)
Today we’re speaking with Robert Freund of Robert Freund Law
Robert Freund is an experienced advertising attorney and advisor. He focuses his practice on social media marketing and e-commerce issues. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The Wall Street Journal, The New York Times, and Vox on those issues. Rob was named a Southern California Super Lawyers Rising Star in Media & Advertising for 2020-2023.
Successful Campaign? Ask the Influencer
Today we’re speaking with Megan Shuffleton of Squarespace.
Megan is an influencer marketing specialist with experience in both agency and in-house settings, across multiple industries, with creators of all levels both in the US and internationally. She has spent over five years shaping overall strategy, building relationships with creators and managers, supporting internal cross-functional teams, and pioneering into new platforms. Megan has previously held roles at Her Campus Media, Away, and Rugs USA, and she now serves as the new Team Lead for the Brand Ambassador Program at Squarespace.
Creator Business with Colleen Stauffer of Creative Juice (@getjuice)
Today we’re speaking with Colleen Stauffer of Creative Juice.
Colleen is the head of marketing and communications for Creative Juice. In her role, she oversees brand strategy, product marketing including acquisition and retention to help Creators grow their businesses. Prior to Juice, Colleen was the Global Head of Creator Marketing at Pinterest where she oversaw campaign planning, strategy, and execution to tell stories that drive inspiration for creators. She has also served as Global Brand Director at Clorox, where she oversaw digital media for the suite of Clorox brands including Brita, Burt’s Bees, and Hidden Valley. Colleen, a Chicago native, got her start working in the Windy City for a number of advertising agencies including Cramer-Krasselt, Edelman, and Critical Mass. In her spare time, Colleen enjoys exploring the Bay Area with her husband and corgi, Buzz.
NFTs and the Creator Economy
Today we’re speaking with Dayna Trocki DeStefano of UNBLCD.
Dayna has spent her decade-plus career working at the intersection of Product, Brand Strategy & Digital Media. She is the CEO & founder of unblcd, unblcd is a content, commerce, and collaboration platform for women change-makers, builders, and creators shaping a brighter, more equitable digital future with blockchain technology. She is also the founder of The Day Consulting, a brand strategy + digital marketing consultancy. Prior to that she spent 6+ years at Gallery Media Group (PureWow, ONE37pm, Gallery Podcast Co.) as the VP of Product responsible for the design, product management & content production team(s).
Live From Our NYC Experience With Danielle Speisman Owens Of MediaVine
Today we’re speaking with Danielle Speisman Owens of MediaVine.
She is the Director of Influencer Partnerships & Content, joined Mediavine a little over 3 years ago. With a background in creative custom content ideation and influencer marketing strategies, Danielle develops impactful campaigns for brands using the influential voices of our Mediavine Publishers, helping advertisers reach their target consumers in an authentic way while providing additional revenue streams to our bloggers.
How To Stand Out With Brendan Gahan Of Mekanism (@brendangahan)
Today we’re speaking with Brendan Gahan of Mekanism.
Brendan Gahan is Partner & Chief Innovation Officer at creative agency Mekanism. He has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. He was recently named one of Linkedin’s Top Voices in the Creator Economy. He was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. He was recently named one of Linkedin’s Top Voices in the Creator Economy. He is a regular contributor to Entrepreneur and has recently been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, and Ad Age for his expertise in social media and influencer marketing.
3 WIIMen’s Opinions with Molly Tracy of VRAI & Lisa Poe of LGPR
Today we’re speaking with Molly Tracy of VRAI & Lisa Poe of LGPR.
VRAI is a talent management and influencer marketing agency for women and brands with a point of view. Molly’s mission is rooted in uplifting and amplifying female-founded brands and voices while obsessively expanding their digital footprint. Equal parts brand builder, business manager, and digital strategist, she helps creators navigate the business side of the multi-media landscape.
Founder of LGPR, Lisa Poe, is a strong believer in the power of meaningful relationships and that a trusted foundation is the key to impactful, long-term success. After nearly 10 years of experience in marketing and public relations in the sports, hospitality, and CPG industries, Lisa followed her heart and leaned into the part of her work she was most passionate about: supporting people and brands with shared values. She brings a personalized approach to each client, helping to strategically grow their brand and solidify partnerships in the food, fashion, lifestyle, and wellness verticals.
Outside of LGPR, Lisa is a proud wife, dog mom, friend, and mental health advocate.
6 Ways To Make More Money This Year
Today Jessy is diving into 6 Ways to Make More Money this Year. Let’s be honest and open about money so we can make more of it.
Everything Gaming With @emmalwaldren Of EA Sports
Today we’re speaking with Emma Waldren of Electronic Arts.
A seasoned multi-award-winning global brand marketer with experience designing, assembling and executing authentic, meaningful integrated marketing communications projects. Across internal and external audiences through data-driven insights, disruptive creative, commercial innovation and first-class relationship management.
Part of the creator economy for over a decade – as a creator (top 4% of all social media users, Klout, 2015), marketing lead at a Premier League club, agency-side (on behalf of athletes, founders and brands) and currently creator lead at EA SPORTS.
An advocate for ‘others’, I also Co-Chair Electronic Arts’ Women’s Employee Resource Group’s UK Chapter and sit on Women in Football’s Marketing and Finance Committee.