Sensitive Topic
Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.
When Work is a Challenge
With over 7 years of experience in the field, Sam has developed a deep understanding of influencer relations, social media, and digital marketing. She has successfully executed multiple projects, from ideation to delivery, for clients such as L’Oreal, Ferrero, Haleon, and more. She is passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audiences and achieve business goals.
In her current role at Viral Nation, she manages the execution and quality of creative campaigns for global brands across various verticals. She oversees a team of talented and diverse professionals who deliver innovative solutions that drive brand awareness, engagement, and conversion.
AI is a Game Changer (so why aren’t we using it)?
Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove and Hims & Hims to establish brand marketing programs. Her specialties include building brand activation strategies and leveraging partnerships to grow emerging companies into beloved household names.
Influencer Pricing
As the Founder and CEO/CMO of Beyondinfluence, a content creator marketing agency, and the Managing Director DACH of Scale Digital, a specialist acquisition agency, I am bringing in over 15 years of experience in developing and implementing innovative digital marketing strategies and campaigns for global brands. I am a seasoned practitioner in influencer marketing, affiliate marketing, mobile marketing, and content creation, with a strong track record of delivering impactful results and increasing brand awareness, engagement, and conversion. I am also at the forefront of marketing and organizational framework implementation of AI in B2B and B2C businesses.
Pitching Partnerships
Nicole Kasper, as a co-founder and the Head of Management, brings a wealth of experience from the music and entertainment industry. Graduating from UCLA in 2014, her career has spanned various sectors including A&R, booking, and management, with roles at Universal Music Group, Live Nation, Clear Channel Radio, Creative Artists Agency, Big Machine Label Group, and Warehouse West Entertainment.
Start Ups & Influencers
Based in NYC, Lauren began her career in customer experience at Rent the Runway. After realizing she wanted to shift her focus towards Marketing, particularly within the Influencer Marketing and Community Engagement space. For over 6 years, Lauren has worked in-house with brands like Otherland & United Sodas. Working as a one-woman team, she has built & scaled Influencer & UGC Content Creator Programs, engaged via social as the brand voice, and teamed up on some fun influencer and co-branded activations.
When Life is Life-ing
Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.
How to Succeed at Freelancing in the Creator Economy
Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin).
She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams.
In 2023, she transitioned to being an independent marketing consultant for businesses and talent.
She also launched her education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry.
Katie is a member and mentor with WIIM as well as a mentor for DePaul University students.
A Freelancer Who Went Back to Agency Life
Stephanie Stabulis is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in developing influencer marketing strategies and programs for brands. She’s designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx and Kellogg’s. Her focus lately has been on creating better efficacy in influencer marketing for brands, while protecting the intimate relationship between influencer-creators and their followers.
Stephanie’s mission is to shape the next generation influencer marketing in a way that merges technologies with human creativity, authenticity, emotion, impact and purpose.
Rethinking How We Use Creators
Nycole is a seasoned marketer with nearly 20 years of experience, currently serving as the Head of Content and Engagement Marketing at GoodRx. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing practices and teams within global agencies and in-house.
At her core, Nycole is a passionate storyteller, who specializes in evolving content strategies to provide value, spark engagement, and have the power to drive conversion, growth and deeper brand affinity among customers.
She also enjoys leveraging her experience to further educate and spark passion among the next generation of marketers, serving as an active mentor and speaking at industry events.
