WIIM’s Story and Mission
It’s been really exciting to see WIIM’s growth over the course of the last five months, especially since we launched our collective membership. And I feel like the group has gotten a lot of traction lately. But nothing’s really changed since the beginning. And I wanted to explain just a little bit about our roots and what we’re looking to achieve with the group. So hopefully this episode is a nice refresher about what we’re all about what we’re looking to achieve, and ways that you can get involved. So for anyone completely new to this podcast or this group, WIIM is short for women in influencer marketing, and my name is Jessy and I founded the group. So from the beginning, when I was managing talent at a very large talent agency, I actually started representing actors. I sort of saw the writing on the wall, things seem to be going all non-union and I was at an agency that took a lot of pride in only working on union work. So I wanted to represent a different type of talent, I wanted to do something a little bit more innovative and fresh. So my best friend was the one that actually tipped me off and said, Hey, Jess, you should really look into this influencer thing. I didn’t really know much about it at all. It’s like the dirty little secret. I’m really good at listening, not necessarily coming up with the ideas, but I listened really well. So she tipped me off. I did a bit of research and I proposed the idea to that agency. I said, how about if instead of representing actors, I started a division here that represented social media influencers. So they literally had no idea what I was talking about, nor I think, did they believe it would become something and not because they doubted me. In fact, I think that that’s why they allowed me to try it because they believed in me, which was really wonderful. But I also think that they didn’t understand at all the possibility, nor did I if I’m being completely honest. So signed a few clients simply by reaching out to them on Instagram, completely winged it and tested and learned as I went and print in a few months, certainly within two years, had a full division.
Self Awareness
Hello, Hello, everyone. Dang, this has been like equally a great week but also like kind of a chaotic week. So, I’ve been having major construction going on, literally outside of my window. They’re like redoing all the balconies on everybody’s apartment. It’s unbearable. I mean, they’re literally drilling into concrete right outside of my window. I’ve got my sound on hundred and I can’t even hear it if my ear is like up to a speaker. So, Oh my god, it’s just… it’s been a lot. Also close my balcony like right before the summer. I’m a little bummed about that but in great news, I just got fully vaccinated as of yesterday. So yay, I’m excited and optimistic that both the construction will inevitably end and that like my risk of getting Coronavirus will inevitably end in about two weeks once my body is like 95% immune to Coronavirus yay. So I do think this information is so important to share. I had heard a ton of stuff about a side effects after the first vaccine, after the second vaccine. Like what everybody felt. I wanted to share my own experience hoping that it’s valuable to somebody listening.
3 Amplification Strategies for Brands
Marketing budgets are stretched thin. Every year teams are asked to do more with less. Brands looking to improve their marketing ROI in 2020 should look no further than adding influencer marketing to their marketing strategy.
Stop The Late Payments
We’re hearing a lot about payment terms these days. It seems that more people are having to wait longer to get paid so we want to talk about it.
