The Top 10 Reasons That Influencer Turned Down Your Campaign

First and foremost, definitely make sure that you’re following at creator on Instagram. I love that they don’t refer to them as influencers but they are creators of good choice, Instagram. And they went live on three separate days, three separate conversations and really had a level of transparency that I have not seen Instagram share and maybe ever. And so I’ve had subsequent conversations with people about like, what’s that all about?

10 Instagram FAQ Links You No Longer Have to Dig For

First and foremost, definitely make sure that you’re following at creator on Instagram. I love that they don’t refer to them as influencers but they are creators of good choice, Instagram. And they went live on three separate days, three separate conversations and really had a level of transparency that I have not seen Instagram share and maybe ever. And so I’ve had subsequent conversations with people about like, what’s that all about?

Freelancer’s Playbook: Finding Your Rate

Let me in on something you may not catch from a quick look at my LinkedIn. I have jumped from freelance, to corporate work, then back freelance, and again to corporate work, then back to freelance all over again. In 2020, I consciously selected to go back to freelance work as the pandemic left open full-time positions few and far between.

Social Audio Gets Competitive

There have been a lot of developments in terms of new platforms in the social audio space. It’s getting a little competitive, which I love. I think it’s so cool. I mean, let’s think back when TikTok came on the scene, no longer musically and has legitimately changed social media, possibly forever. It’s the coolest thing. I love seeing somebody come out the gates and sort of like kick everybody in the rear end to get their act together. I think it’s wonderful to have competition. And it’s doing nobody favors to have Instagram and YouTube just be like the top two and such a monopoly.

Instagram Shares Its Secrets

First and foremost, definitely make sure that you’re following at creator on Instagram. I love that they don’t refer to them as influencers but they are creators of good choice, Instagram. And they went live on three separate days, three separate conversations and really had a level of transparency that I have not seen Instagram share and maybe ever. And so I’ve had subsequent conversations with people about like, what’s that all about?

Who We Allow to Succeed

Denise Hewitt is the founder of Scriptd. So Scriptd is a digital screenplay marketplace working to scale inclusion in Hollywood. She comes from the world of entertainment, fashion, nightlife. She started her career as the Director of Sales and Marketing at The Famed Nightclub. The Box y’all she worked from a box if anyone lives in New York and knows the box, it’s wild. I think it’s the coolest thing and she worked with them. She also worked for cultural trailblazers guys like Patricia Field which is from Sex to the City, Ugly Betty, Marvin Jarrett from Nylon, Courtney Love, Tyra Banks and so many people.

Automate Your Life

So the topic that I want to chat with you about today is Automation. Whether you are a solopreneur, entrepreneur, or you work for a huge company, you may also be passionate about automating (or intrigued by it!). The people on your team should be doing the higher level work NOT the work that automations can do. And if they are doing this basic, nitty-gritty type work, I think IMHO, you’re doing things wrong. So I’m going to walk you through some things that I have found work for my business. These tactics will stretch your bottom line and protect your time so you’re never doing menial tasks. You shouldn’t be hiring people to be doing those either. 

Stop Being Lazy

It’s a new week and my dirty little secret is that I actually took last week off. Basically the whole week. A good solid four days of five. Do I sound refreshed? Do I sound different? I hope I do, I hope that my little wrinkles have gone away. I hope my couple gray hairs have faded. Probably not but a girl can dream!

Influence with Impact

This week’s episode you are going to love it was set is really truly has been one of my favorite podcast guests. I’ve been really enjoying getting to know her better over the past few months. She’s been in our Facebook community for the longest time and we sort of like reconnected again. As you know many months ago I actually saw her work that she’s been doing on TikTok about the influencer marketing industry on they’re putting out such cool videos and really just like educating people on all things influencer marketing, super cool. She is also killing it on Clubhouse and I have so much respect for her. So I relate because she’s also in New York. She’s also from Miami like I just feel like we’re very similar people and I hope you enjoy her as much as I do. So here’s a little bit about Lissette Calveiro.

The Music Industry, NFTs and Leaps of Faith

So of course, we’re talking about influencer marketing but this week, we’re looking at it through the scope of the music industry. So Amy has been with WIIM since we had about 200 people in our Facebook community. That was a long time ago. She’s been with us since and more or less the beginning. And that shows you how long she’s been in the influencer space. So she’ll tell you, in her own words, how she got to Roc Nation, which is, you know, this incredible company, they partner with all of the, you know, a list celebrities, and the music industry is all about influence and influential people. So it was a really interesting conversation.

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