Social Strategies
I’m Laura Godoy, a professional with expertise in Social Media Strategy and Analytics. With a proven track record in diverse industries including banking, food, beverage, beauty and technology, I have successfully crafted and implemented effective social media strategies that drive engagement and deliver results. My passion lies in leveraging data-driven insights to optimize social media performance and enhance brand presence. I possess a deep understanding of the ever-evolving digital landscape and thrive on staying ahead of emerging trends and best practices. As a strategic thinker and problem-solver, I excel at developing tailored solutions to meet unique business objectives.
Want More Friends?
In this episode of the Women in Influencer and Marketing podcast, host Jessy Grossman reflects on planning a baby shower and realizing her small social circle. She discusses the paradox of having many online connections but few close in-person relationships, exploring how this relates to influencer marketing. Jessy emphasizes the importance of balancing professional boundaries with genuine connections and calls for more in-person events in the industry.
Pitching Non Exclusive Talent
In this episode, we delve into the complexities and nuances of pitching talent in the creator economy.
The Business of WIIM
In this special episode of the WIIM Podcast, host Jessy Grossman shares an exclusive behind-the-scenes look into the operations and business strategies behind Women in Influencer Marketing (WIIM).
The Atlanta Scene
Today we’re speaking with Ronni Martin and Georgina Whalen of Cookit Media and APR Consulting.
Collegiate Influencers
Julianne Skrivan is the Director, Community Management at Her Campus Media
How AI Can Scale Your Business
Dawn Andrews, CEO of Free Range Thinking, is a celebrated business strategist and leadership coach, working with figures like Maria Shriver and leading major projects. Her expertise in strategy, communication, and leadership has propelled clients from diverse fields to global acclaim. Passionate about female empowerment, she hosts the My Good Woman podcast and is the founder of FMxLA, The Female Leadership Accelerator.
Is SAG-AFTRA the Answer?
Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs.
Guilty?
Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.
Sensitive Topic
Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.
