Regardless of what you do or where you work, you have clients. They could be internal stakeholders, managers or supervisors, cross-functional team, or those that are paying the bills — but regardless, you likely have some sort of “client” that you need to foster and maintain relationships with.
Shopping looks a little different online. The lighting is objectively better and the dressing rooms (for the most part) are less traumatizing in the comfort of your home. By replacing the polite banter with a kind, witty shop assistant, you’re conversing with the famed face of your favorite channel (YouTube not cable). Finding yourself tuned […]
As the concept of the metaverse and ways of doing business in it mesmerizes brands and agencies alike, influencer marketing could hone in on how advertising and conducting commerce is being done in this new world where new rules are being set.
Today I’m going to give you a down and dirty quick recap of the week’s top social media and influencer marketing news. So you no longer have to apply to 20 different newsletters and follow multiple Twitter streams. Today you can get all your new stories in one area. I’m giving you the big ones […]
Short-form video is at its feed-filling height right now. A conversation-starter, superbly-shared medium unlike any other of the moment. But what divides TikTok output from your Reels routines? Keep reading. TikTok is an image-recognition wizardThe TikTok algorithm intimately knows what we love and love-to-hate to watch. Beyond the cookies filling your cache, the AI-behind it […]
Let me in on something you may not catch from a quick look at my LinkedIn. I have jumped from freelance, to corporate work, then back freelance, and again to corporate work, then back to freelance all over again. In 2020, I consciously selected to go back to freelance work as the pandemic left open full-time positions few and far between.
First and foremost, definitely make sure that you’re following at creator on Instagram. I love that they don’t refer to them as influencers but they are creators of good choice, Instagram. And they went live on three separate days, three separate conversations and really had a level of transparency that I have not seen Instagram share and maybe ever. And so I’ve had subsequent conversations with people about like, what’s that all about?
There have been a lot of developments in terms of new platforms in the social audio space. It’s getting a little competitive, which I love. I think it’s so cool. I mean, let’s think back when TikTok came on the scene, no longer musically and has legitimately changed social media, possibly forever. It’s the coolest thing. I love seeing somebody come out the gates and sort of like kick everybody in the rear end to get their act together. I think it’s wonderful to have competition. And it’s doing nobody favors to have Instagram and YouTube just be like the top two and such a monopoly.
First and foremost, definitely make sure that you’re following at creator on Instagram. I love that they don’t refer to them as influencers but they are creators of good choice, Instagram. And they went live on three separate days, three separate conversations and really had a level of transparency that I have not seen Instagram share and maybe ever. And so I’ve had subsequent conversations with people about like, what’s that all about?
Today we are chatting with Brit Starr, who’s the SVP at Tribe Dynamics, and she’s actually been with them for about four years now. So Tribe Dynamics, they’re the most comprehensive influencer marketing analytics platform for iconic lifestyle brands. They’ve worked with the likes of Gucci, Benefit, ColourPop, boohoo, Sephora. And what I actually find pretty unique about them on G2, a really cool website, they were voted the number one easiest to use influencer marketing platform. I appreciate that on their website, when you check it out, it really is all about the analytics, and we dive into that in today’s conversation. But anyways, a little bit more about Brit. One of the fun facts about her is that she hosts workshops for leadership and management teams at brands of all different sizes. And she actually said this was her favorite part of her job. And you’ll definitely get a sense of that as you listen to this week’s chat.
© Women in Influencer Marketing, Inc. 2023.
