We’ve seen it all…
In this episode of the WIIM Podcast, guest hosts Katie Stoller and Lauren Ludlow, delves into the intricacies and challenges of the influencer marketing industry.
Things Brands Wish We Could Tell Creators
In this insightful episode, guest hosts Steph Martin and Lauren Gabel to discuss best practices and insider tips for building successful influencer-brand relationships.
From Corporate Burnout to Creative Freedom
In this episode of the WIIM Podcast, guest host Tiffany Hardin interviews Jayde Powell, a social strategist and B2B content creator.
Influencer Vs Brand
Today our guest hosts are Katie Stoller and Jane Ko.
Is Now Still a Great Time for a Career in Influencer Marketing?
Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove, Hims & Hims, and Chime to establish brand marketing programs. Her specialties include building brand activation strategies and leveraging partnerships to grow emerging companies into beloved household names.
Social Strategies
I’m Laura Godoy, a professional with expertise in Social Media Strategy and Analytics. With a proven track record in diverse industries including banking, food, beverage, beauty and technology, I have successfully crafted and implemented effective social media strategies that drive engagement and deliver results. My passion lies in leveraging data-driven insights to optimize social media performance and enhance brand presence. I possess a deep understanding of the ever-evolving digital landscape and thrive on staying ahead of emerging trends and best practices. As a strategic thinker and problem-solver, I excel at developing tailored solutions to meet unique business objectives.
Want More Friends?
In this episode of the Women in Influencer and Marketing podcast, host Jessy Grossman reflects on planning a baby shower and realizing her small social circle. She discusses the paradox of having many online connections but few close in-person relationships, exploring how this relates to influencer marketing. Jessy emphasizes the importance of balancing professional boundaries with genuine connections and calls for more in-person events in the industry.
The New Category of Creators
As Executive Vice President of Integrated Creative Strategy, Dixie has spent the last 8 years at HangarFour overseeing digital content, campaign and influencer strategy for a wide range of clients including National Geographic, Indeed, BRAGG Live Foods, Princess Cruises and Oracle. Notable career mentions include launching the L’Oreal League, a premier influencer program for L’Oréal Paris, launching eyewear brand, Zenni into the Esports arena, helming the digital rebrand of ‘90s darling, Caboodles, and building the award-winning “Soundtrack of Empathy” campaign with pop superstar, MIKA.
Before joining HangarFour, Dixie spent 3 years as a copywriter at Warby Parker – her time coincided with the brand’s rise to become one of the country’s best recognized retail startups, propelled in no small part by its creative approach to the digital space.
Launching a Management Company is Messy & Magical
Cheyenne Brink Venuti is the founder of Brink Talent, a boutique management company representing the next generation of digital creators. Cheyenne has been working with talent for nearly 10 years and currently resides in Philadelphia, PA.
Q4 Management
Lindsay Pierce is a trailblazer in influencer marketing and management, redefining brand-to-talent relationships in an ever-changing industry. With a dynamic background that spans from revolutionizing Martha Stewart’s media brands to orchestrating celebrity collaborations for L’Oreal Paris with global icons like Viola Davis, Celine Dion, and Camila Cabello, Lindsay’s visionary approach has helped reshape the talent landscape. A graduate of the University of Missouri School of Journalism, her career is punctuated by a relentless pursuit of innovation and a laser-focused dedication on driving brand revenue. As the Vice President of Talent Management at Estate Five Media, Lindsay spearheads a growing talent team, propelling 120 creators to new heights of success while transforming their digital platforms for sustained profitability.
