How Women Engage With Desiree Martinez Of Women Of Video
Today we’re speaking with Desiree Martinez of Women of Video.
Desiree Martinez is a YouTuber, Podcaster, author, award-winning social media creative content creator, and advocate for Women Creators. She has worked with hundreds of businesses and brands to help them grow their business with better content marketing. Desiree knows what it takes to help your business grow, build a community, and get leads through a very noisy news feed.
As the founder of Women of Video, she is helping to build economic impact and equality for the female creator economy with community, education & resources.
She’s a hot mess mom of two, Mario Kart champ, Slytherin, and nerdy wife living in Michigan.
Payment Problems Are Solved
Today we’re speaking with Jessy Grossman of WIIM.
Jessy Grossman is a long time entrepreneur in the digital media space. She founded the community Women in Influencer Marketing in 2017. Alongside WIIM, which began as a passion project, she built and sold a multi-six figure influencer management company. Today, she proudly spearheads the WIIM community amongst thousands of its incredible members. She believes that women are limitless in what they can achieve, especially with the support of each other. You can find inspiring member stories and more about Jessy on the WIIM Podcast.
Walk Up And Take Control With Laurie Buckle Of CookIt Media
Today we’re speaking with Laurie Buckle of CookIt Media .
Laurie is the CEO + founder of CookIt Media, a digital talent management company with expertise in the food and lifestyle space. CookIt is Laurie’s second act, following a career in traditional print – one that included leadership roles at some of the most highly regarded publications in the industry: Bon Appétit, Better Homes & Gardens and the Kitchn.
Driven by the idea that influencers were the new content creators, Laurie ditched print and launched CookIt in 2015 with a goal to helping bloggers better understand the business of blogging and its potential. She worked with some incredibly talented creators, playing a key role in helping them shape their brand strategy and growth goals.
Laurie still works to help the talent on CookIt’s roster find their unique path to success in the ever-changing world of influencer marketing. She also works with brands to help them create impactful partnerships and strategic campaigns that benefit both creator and brand, and result in engaging content that out-performs expectations.
A Strong Sense Of Self With Johanna Voss @johannavoss
Johanna B. Voss is a talent manager, trusted by social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. On behalf of her clients, she’s closed close to $3.5M dollars of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, Little Northern Bakehouse, H&R Block and ALDI. Negotiation is something she thoroughly enjoys be it for her clients, friends or with strangers. Entering her 12th year of working for herself, she understands all about the necessary pivots entrepreneurs take along their journey.
Prior to her work in the talent management space, Johanna worked on the Presidential campaigns of Hillary Clinton and John Kerry for more than 7 years. Johanna is a world traveler, lived in Spain three times, can often be found cycling Colorado’s mountain ranges, or asking the question “What if you…?” Follow her on Instagram @johannavoss.
Contextual Commerce With Julian Greene Of Blogist (@juliangreene)
As 10-year veteran in the influencer industry, one of the biggest issues I personally struggled with as a marketer when serving as the Head of Influencer marketing at a variety of different direct to consumer businesses was the lack of standardization when it came to influencer spend and understanding the true ROI on an influencer campaign. I founded Blogist four years ago to fix this, and with thousands of influencers now in our network, many of whom that we now manage, we are able to pull both qualitative and quantitative insights on their business for brands to understand the expected impact they will see working with the right influencer.
Where You Are Is Where You’ll Always Be With Courtney Rice Of Cleo
[00:00:00] Jessy: Hi everyone, and welcome to the WIIM podcast. Women in influencer marketing is a first of its kind exclusive networking group made up of inspirational women. This podcast is where we explore influencer marketing and get real about women in business. Find us wherever you download podcasts and of course you can always find us […]
Seeing the Unseen with Melissa Wood of BEN
Melissa Wood Transcript [00:00:00] Jessy: Hi everyone, and welcome to the WIIM podcast. Women In Influencer Marketing is a first of its kind exclusive networking group made up of inspirational women. This podcast is where we explore influencer marketing and get real about women in business. Find us wherever download podcasts, and of course, you can always […]
The Shit No One Teaches You with Jesse Rubenstein of Hello There Collective (@jesse_gre)
Today we’re speaking with Jesse Rubinstein of Hello There Collective .
As the granddaughter of prestigious fashion designer Anne Klein, Jesse was exposed to the fashion industry from a young age. Today, Jesse runs Hello There Collective, a female-owned and operated LA-based social media, influencer and content agency.
She started her career at Authentic Brands Group and climbed the ladder to become their Digital Director for their fashion division.
Hello There Collective offers a 360 digital marketing suite to clients looking to expand outreach to resonate with the social media savvy Gen Z and Millennial audience
Jesse leverages the Collective and has established an internal Viral TikTok team, dedicated to supporting brands in launching their TikTok strategy to the next generation of consumers. Since implementing a TikTok-focused team in December 2021, the team has generated noteworthy sales and supported brands with viral results across the platform.
Jesse is now the Anne Klein Ambassador, hosting the weekly Woman Who Do series, a social segment dedicated to honoring her grandmother’s legacy. Notable guests have included Patricia Field, Alana Hadid, Pat Clevland, and Samir Nasir.
What happens when a 12-year-old influencer management company shuts its doors?
Sadly, Gleam Futures has abruptly shut down its US office. The agency represented some of the top YouTubers on earth, including Zoella, the Pixiwoo sisters, Marcus Butler, and Caspar Lee. In 2017 the advertising agency Dentsu Aegis acquired a majority stake in the company. While their UK office was considered their headquarters the US office […]
How Pay Transparency Impacts Agent-Influencer Relationships
Influencers are notorious for oversharing intimate details of their lives. From romantic relationships to family drama, we’re privy to seeing it all. Now they’re even sharing salary information. Is all of this oversharing beneficial or hurtful? “Private” subjects are no longer off the table. With that, we can expect to learn a lot more about […]
