China Vs The U.S. With Erica Yang Of Real Hype Creative (@realhypecreative)
Today we’re speaking with Erica Yang of Real Hype Creative.
Erica Yang is the founder and CEO of Real Hype Creative, a cross-border venture studio and creative agency. Erica Yang, was an established Wall Street investment banker before she went into the entertainment world and started her film production and celebrity agency. With her success, she expanded and founded Real Hype Creative, a creative agency (invested by TikTok parent company ByteDance), who is disrupting the world of influencer marketing through proprietary data, algorithmic insight, and her team of viral video content specialists. With offices in LA and Shanghai, Real Hype is bringing future-shaping digital creation models overseas to grow brands and celebs, including Steve Aoki, G-Eazy, Akon, and Segway, just to name a few. Through the power of creative short video content, influencers, and e-commerce live streaming, her agency, Real Hype Creative, is a “one-stop shop” for global brand marketing, utilizing the most cutting-edge technology from Web3, NFTs, Virtual Influencers, the metaverse, and more.
Be The Best Negotiator With @JohannaVoss
Today we’re speaking with Johanna Voss of Johanna B. Voss Agency.
Johanna B. Voss is a talent manager, trusted by social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. On behalf of her clients, she’s closed close to $3.5M dollars of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, Little Northern Bakehouse, H&R Block and ALDI. Negotiation is something she thoroughly enjoys be it for her clients, friends or with strangers. Entering her 12th year of working for herself, she understands all about the necessary pivots entrepreneurs take along their journey.
Prior to her work in the talent management space, Johanna worked on the Presidential campaigns of Hillary Clinton and John Kerry for more than 7 years. Johanna is a world traveler, lived in Spain three times, can often be found cycling Colorado’s mountain ranges, or asking the question “What if you…?”
5 Habits To Create A Healthy And Happy 2023
Today we’re speaking with Jessy Grossman of Women in Influencer Marketing.
Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.
The Excitement Of Web3 With Hannah Forbes Of Pearpop
Today we’re speaking with Hannah Forbes of Pearpop.
Hannah Forbes is one of the leading pioneers of the creator economy, now working hard to help creators earn a living doing what they love as the VP of Marketing at Pearpop. Hannah built her career around a clear purpose of unlocking innovative ways to build creator-driven communities through brand values, culturally disruptive partnerships that drive equity within the creator economy. Originally from Canada, Hannah resides in New York and spent the last six years building and leading R/GA’s Influence Studio where her team crafted innovative influencer strategies and award-winning, authentic collaborations between creators and some of the world’s most respected brands like Samsung, Verizon, Uber and Instagram. Prior to R/GA, Hannah was at the LA-based creative agency Omelet after launching Xomad, one of the first social influencer agencies in 2010.
A Creator Economy Journalist’s Perspective With Kaya Yurieff Of The Information
Today we’re speaking with Kaya Yurieff of The Information.
Kaya Yurieff joined The Information in April 2021 to launch the creator economy newsletter and cover the rapidly growing sector. Previously, she wrote about technology and social media platforms at CNN. She started her journalism career writing breaking news at TheStreet. She is fluent in Polish.
How To Work At TikTok, Less Traditional Influencers & More On The Carter Agency With Lena Katz Of Ampersand
Today we’re speaking with Lena Katz of Ampersand.
Lena leads the Creator-Integrated Content division at Ampersand, Inc, a subsidiary of Tokyo-based commercial production company AOI-Pro. She helps brands such as Wells Fargo and Sony strategize and execute short-form creator-led video campaigns on TikTok, IG Reels, YouTube and OTT. Her previous role was at TikTok in Creator Solutions, engaging creators for brand campaigns including Spotify, Instacart and Pepsi. Prior to that, she owned a boutique content consulting firm that executed national creator-driven campaigns for brands such as Skippy, FIJI Water, Brown-Forman, Hormel Natural Choice, eBay and Jennie-O Turkey. Lena started her career as a lifestyle journalist and copywriter, so she’s lived her entire professional life at the intersection of commercial and creativity.
5 Contract Clauses That Are Worth Scrutinizing The Most with Tanya Silverstein
Today we’re speaking with Tanya Silverstein of Whalar.
Tanya Silverstein have built a successful career in negotiation of talent agreements of all sizes. After starting her career in Public Relations, she spent a decade working in talent procurement representing startups to Fortune 100 companies, both in the US and globally, on the brand side of the negotiation table. She also had the pleasure of representing a roster of 50+ talent following her time working with brands. From her years working on behalf of both the brand and talent, she approach spokesperson and ambassador negotiations from a variety of angles that makes for successful and streamlined executions. Her proven track record in the industry for forging partnerships with top corporate brands and talent is her passion.
She is a problem solver with an analytical and strategic-thinking mindset. With an attention for detail, she is dedicated to working with others to deliver impactful and consistent results that drive awareness while exceeding financial goals.
At Whalar she lead the Business Affairs team in the process of contracting. Whether working with creators or clients, the Business Affairs team allows Partnerships and Client Service teams do what they do best, while working through the paperwork of the deal so they can be more effective in managing strong and successful creator-led campaigns.
Nathan Freihofer On The Carter Agency (@_itsnate)
Today we’re speaking with Nathan Freihofer.
Nathan is a 25-year-old social media influencer currently living in Kansas with his Fiancé. Starting his social media journey 3 years ago, he has amassed 7 and a half million followers across his social platforms and makes a variety of content, which include lifestyle, relationship, fitness, and comedy. During this time, he has been able to share his experience overcoming an eating disorder, which has brought much needed awareness to men’s mental health and eating disorders in general. In addition, Nathan has used his platform to raise and donate over $30,000 to soldiers and their families across the country in order to help them in times of great need.
Perseverance With Sourma Khoury Of MoreYellow
Today we’re speaking with Sourma Khoury of MoreYellow.
I am first generation Assyrian American female who’s been working in the creator economy for over 6 years by stumbling upon it after moving to Los Angeles from Chicago. I am passionate about the things that matter and even some that don’t so from politics to pop culture and all the things in between this is what I’m talking about.
Exploring Web3 With Kafi Atiya D’Ambrosi (@studiokafi)
Today we’re speaking with Kafi Atiya D’Ambrosi.
Kafi has spent over a decade as an emerging artist in the local Baltimore, MD arts scene. In 2012 Kafi became the first African American woman to open their own photography studio in the Station Norths Arts District. Kafi’s art practice includes photography, performance art, theatre, poetry, speaking, writing, curating and acting as an art festival director. She began her journey into Crypto as a curiosity, learning about bitcoin and investing in 2019. Kafi entered the Web3 space in 2022 being onboarded as an artist and quickly became involved training + onboarding artists. Her genesis collection was minted in March 2022. She has a podcast called KAFI + STUDIO. Her consulting business is called The CSUITE PIVOT. She continues to pursue her entrepreneurial path, photography, NFT art, writing + holding space for survivors. Kafi is mother to a young emerging, digital artist, and author known as Finn Decypher, who is also her greatest work of art.
