The Atlanta Scene
Today we’re speaking with Ronni Martin and Georgina Whalen of Cookit Media and APR Consulting.
A Freelancer Who Went Back to Agency Life
Stephanie Stabulis is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in developing influencer marketing strategies and programs for brands. She’s designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx and Kellogg’s. Her focus lately has been on creating better efficacy in influencer marketing for brands, while protecting the intimate relationship between influencer-creators and their followers.
Stephanie’s mission is to shape the next generation influencer marketing in a way that merges technologies with human creativity, authenticity, emotion, impact and purpose.
Rethinking How We Use Creators
Nycole is a seasoned marketer with nearly 20 years of experience, currently serving as the Head of Content and Engagement Marketing at GoodRx. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing practices and teams within global agencies and in-house.
At her core, Nycole is a passionate storyteller, who specializes in evolving content strategies to provide value, spark engagement, and have the power to drive conversion, growth and deeper brand affinity among customers.
She also enjoys leveraging her experience to further educate and spark passion among the next generation of marketers, serving as an active mentor and speaking at industry events.
The New Category of Creators
As Executive Vice President of Integrated Creative Strategy, Dixie has spent the last 8 years at HangarFour overseeing digital content, campaign and influencer strategy for a wide range of clients including National Geographic, Indeed, BRAGG Live Foods, Princess Cruises and Oracle. Notable career mentions include launching the L’Oreal League, a premier influencer program for L’Oréal Paris, launching eyewear brand, Zenni into the Esports arena, helming the digital rebrand of ‘90s darling, Caboodles, and building the award-winning “Soundtrack of Empathy” campaign with pop superstar, MIKA.
Before joining HangarFour, Dixie spent 3 years as a copywriter at Warby Parker – her time coincided with the brand’s rise to become one of the country’s best recognized retail startups, propelled in no small part by its creative approach to the digital space.
We Need More Fun in Marketing
Amanda is a nine year Edelman veteran on Edelman’s digital team. During her time at the company, Amanda has had the chance to work on a wide variety of clients and industries from technology to retail. Amanda has extensive digital account experience working on some of Edelman’s biggest integrated accounts such as Adobe doing work to create fully integrated campaigns aimed at bringing earned, owned, influencer and paid media together to tell one holistic story.
Amanda leads the TJX Influencer team and has nine plus years in the influencer marketing space. Amanda works with her clients to create fully integrated campaigns that bring earned, owned and influencer programs together. Her clients have include Samsung, HP, PayPal, Microsoft, Starbucks, Nestle, Barilla, Wacom, Adobe and more.
Prior to her time at Edelman, Amanda worked for the fashion company HMX where she started the brands social media channels and dipped her toe into the world of merchandising and planning/ allocation. Amanda has a Bachelors in Business Administration and a minor in communication from the George Washington University School of Business.
Creators’ Attorney Explains How Creators Can Make Big Money
Tyler Chou is the Creators’ Attorney, who started a YouTube channel called Tyler Chou The Creators’ Attorney (formerly The Hollywood Attorney) and quickly grew to 20,000 subs within 3 months. She is currently and absolutely living her dream life. She founded her own law firm (Tyler Chou Law for Creators) where she works all day long with creators, helping them build out their businesses, using YouTube as their creativity incubator but also the marketing arm of their business. She is more than an attorney—she is her clients’ confidante, coach and biggest cheerleader.
Contract AI and Building the Next Successful Company in the Creator Economy
Co-Founder & COO at Kaveat, an AI-powered contracting platform that simplifies and automates the contract lifecycle for media & entertainment companies, empowering businesses to efficiently process contracts and gain a competitive edge through data-driven insights, industry benchmarks, and automatic AI-redlined contracts. Our clients include an Endeavor group company and other leading talent management agencies.
Affiliate Marketing Resurgence
Blagica Bottigliero, is an Emmy-winning digital marketing expert with over 25 years of experience in the industry, beginning with my early work of helping Maytag transition online. My career has been defined by leading digital transformations across various sectors.
Sensitive Influencer Stories (and how to share them)
Georgina brings over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, startup consultant, media maven, and now drives the influencer program at Amazon-owned One Medical. Having gotten her start as a creator herself, Georgina leads each program with intention and empathy, using her innate abilities to draw out impactful stories that allow brands to connect in a meaningful way. Georgina serves as a guest lecturer at Tisch and NYU, founded and leads The Influencer Marketing Masterclass; a guided cohort for those wishing to plan, execute, and analyze successful influencer campaigns, and has served as an industry advisor for The Clorox Company, Localeur, and Petal. Throughout her tenure, Georgina has worked with clients and strategic partners like Procter & Gamble, Kraft Heinz, Nike, Reebok, Land Rover-Jaguar, LEGO, Hilton, Google, Whole Foods, Lexus, Verizon, HelloFresh, Apartment Therapy, Ford, BEHR, Albertsons, Dyson, and more.
Launching a Management Company is Messy & Magical
Cheyenne Brink Venuti is the founder of Brink Talent, a boutique management company representing the next generation of digital creators. Cheyenne has been working with talent for nearly 10 years and currently resides in Philadelphia, PA.
