How To Work At TikTok, Less Traditional Influencers & More On The Carter Agency With Lena Katz Of Ampersand
Today we’re speaking with Lena Katz of Ampersand.
Lena leads the Creator-Integrated Content division at Ampersand, Inc, a subsidiary of Tokyo-based commercial production company AOI-Pro. She helps brands such as Wells Fargo and Sony strategize and execute short-form creator-led video campaigns on TikTok, IG Reels, YouTube and OTT. Her previous role was at TikTok in Creator Solutions, engaging creators for brand campaigns including Spotify, Instacart and Pepsi. Prior to that, she owned a boutique content consulting firm that executed national creator-driven campaigns for brands such as Skippy, FIJI Water, Brown-Forman, Hormel Natural Choice, eBay and Jennie-O Turkey. Lena started her career as a lifestyle journalist and copywriter, so she’s lived her entire professional life at the intersection of commercial and creativity.
5 Contract Clauses That Are Worth Scrutinizing The Most with Tanya Silverstein
Today we’re speaking with Tanya Silverstein of Whalar.
Tanya Silverstein have built a successful career in negotiation of talent agreements of all sizes. After starting her career in Public Relations, she spent a decade working in talent procurement representing startups to Fortune 100 companies, both in the US and globally, on the brand side of the negotiation table. She also had the pleasure of representing a roster of 50+ talent following her time working with brands. From her years working on behalf of both the brand and talent, she approach spokesperson and ambassador negotiations from a variety of angles that makes for successful and streamlined executions. Her proven track record in the industry for forging partnerships with top corporate brands and talent is her passion.
She is a problem solver with an analytical and strategic-thinking mindset. With an attention for detail, she is dedicated to working with others to deliver impactful and consistent results that drive awareness while exceeding financial goals.
At Whalar she lead the Business Affairs team in the process of contracting. Whether working with creators or clients, the Business Affairs team allows Partnerships and Client Service teams do what they do best, while working through the paperwork of the deal so they can be more effective in managing strong and successful creator-led campaigns.
Nathan Freihofer On The Carter Agency (@_itsnate)
Today we’re speaking with Nathan Freihofer.
Nathan is a 25-year-old social media influencer currently living in Kansas with his Fiancé. Starting his social media journey 3 years ago, he has amassed 7 and a half million followers across his social platforms and makes a variety of content, which include lifestyle, relationship, fitness, and comedy. During this time, he has been able to share his experience overcoming an eating disorder, which has brought much needed awareness to men’s mental health and eating disorders in general. In addition, Nathan has used his platform to raise and donate over $30,000 to soldiers and their families across the country in order to help them in times of great need.
Perseverance With Sourma Khoury Of MoreYellow
Today we’re speaking with Sourma Khoury of MoreYellow.
I am first generation Assyrian American female who’s been working in the creator economy for over 6 years by stumbling upon it after moving to Los Angeles from Chicago. I am passionate about the things that matter and even some that don’t so from politics to pop culture and all the things in between this is what I’m talking about.
Exploring Web3 With Kafi Atiya D’Ambrosi (@studiokafi)
Today we’re speaking with Kafi Atiya D’Ambrosi.
Kafi has spent over a decade as an emerging artist in the local Baltimore, MD arts scene. In 2012 Kafi became the first African American woman to open their own photography studio in the Station Norths Arts District. Kafi’s art practice includes photography, performance art, theatre, poetry, speaking, writing, curating and acting as an art festival director. She began her journey into Crypto as a curiosity, learning about bitcoin and investing in 2019. Kafi entered the Web3 space in 2022 being onboarded as an artist and quickly became involved training + onboarding artists. Her genesis collection was minted in March 2022. She has a podcast called KAFI + STUDIO. Her consulting business is called The CSUITE PIVOT. She continues to pursue her entrepreneurial path, photography, NFT art, writing + holding space for survivors. Kafi is mother to a young emerging, digital artist, and author known as Finn Decypher, who is also her greatest work of art.
I Think I’m A Recovering Agency Girl With Katie Stoller Of Fiat Growth
Today we’re speaking with Katie Stoller of Fiat Growth.
Katie Stoller is the Head of Influencer Marketing at Fiat Growth, a growth marketing shop focused on data backed decision making, innovation, iteration and execution. Fiat Growth works with some of the top fintechs from seed stage and beyond. With over a decade of experience at PR agencies, Katie counsels clients on how to effectively reach goals by working with brand-right influencers to tell compelling and engaging stories. During her career, she’s worked with brands big and small across multiple verticals. Some of the large brands she’s worked with include household names like IKEA, LG, Whirlpool, J.M. Smucker Co., General Mills, and Wendy’s. Katie holds a B.A. from the University of Illinois and a M.A. from DePaul University’s award-winning PRAD program. She is a proud member of the Women in Influencer Marketing (WIIM) professional group. Katie is based in Chicago with her husband Danny, kids Liam and Brooke and Japanese Chin Luke.
Influencer Marketing Technology With Taylor Kaplan Of Klarna (@taylorkaplan)
Today we’re speaking with Taylor Kaplan of Klarna.
Taylor Kaplan has been working in the influencer marketing industry since 2016 and has vast knowledge in all aspects of the industry. She began her career as an intern working at IZEA, one of the leading influencer platforms, and soon after transitioned to both Influencer Marketing Campaigns and Client management and agencies such as Media Monks and North Six. Taylor has now taken her years of experience and landed at Klarna where she spearheads New Business Development in NA for their newly acquired Creator Platform.
The Complexities Of Parenting Influencers With Monica Banks Of Gugu Guru (@momcreators)
Today we’re speaking with Monica Banks of Gugu Guru.
I am the CEO & Founder of Gugu Guru – the first ever parenting content destination powered by mom creators. Prior to founding GG, I was a branding and marketing consultant in the Mom & Baby industry. I currently live with my family in Long Island, New York.
Networking Isn’t What You Think With Crystal Duncan Of Tinuiti (@crystalduncan)
Today we’re speaking with Crystal Duncan of Tinuiti.
Crystal has spent 15 years in the Influencer world – she started working in the Influencer space before it was even called Influencer Marketing!
Crystal has worked with some of the country’s largest brands in both the consumer and B2B space on Influencer and Social-driven programs. Her expertise ranges from top tier talent like Celebrity or Internet Stars, all the way through the execution of programs at scale through Micro or Nano Influencers.
The Carter Agency Scandal with Niké of Specs and Blazers (@specsandblazers)
Today we’re speaking with Niké of Specs and Blazers.
Niké is a stylist, artist, and activist. Her passion is for the homeless youth in her Los Angeles community. She works alongside the United Nations and volunteers weekly to feed and help the homeless. Niké has a special place in her heart for the homeless because years ago, she was homeless when she came to Los Angeles to chase her dreams. During that time she learned many lessons, especially that life’s possibilities are endless, and as long as you are tenacious and have faith, any dream is yours to make reality. She expresses thanks to her friends (who she considers family), family members and everyone who has mentored her along the way for all of their support and love. She finds her inspiration through all of you and hopes to use this space to inspire you all in return.
