Shopping looks a little different online. The lighting is objectively better and the dressing rooms (for the most part) are less traumatizing in the comfort of your home. By replacing the polite banter with a kind, witty shop assistant, you’re conversing with the famed face of your favorite channel (YouTube not cable). Finding yourself tuned […]
As the concept of the metaverse and ways of doing business in it mesmerizes brands and agencies alike, influencer marketing could hone in on how advertising and conducting commerce is being done in this new world where new rules are being set.
Many consider Influencer Marketing to be the most honest and impactful way to drive consumers to a brand. Building trust with an audience is the backbone to a successful influencer. How is that relationship affected now that cancel culture has increased? People are more susceptible to getting hurt by a friend than a stranger. When […]