Influence with Impact
This week’s episode you are going to love it was set is really truly has been one of my favorite podcast guests. I’ve been really enjoying getting to know her better over the past few months. She’s been in our Facebook community for the longest time and we sort of like reconnected again. As you know many months ago I actually saw her work that she’s been doing on TikTok about the influencer marketing industry on they’re putting out such cool videos and really just like educating people on all things influencer marketing, super cool. She is also killing it on Clubhouse and I have so much respect for her. So I relate because she’s also in New York. She’s also from Miami like I just feel like we’re very similar people and I hope you enjoy her as much as I do. So here’s a little bit about Lissette Calveiro.
The Music Industry, NFTs and Leaps of Faith
So of course, we’re talking about influencer marketing but this week, we’re looking at it through the scope of the music industry. So Amy has been with WIIM since we had about 200 people in our Facebook community. That was a long time ago. She’s been with us since and more or less the beginning. And that shows you how long she’s been in the influencer space. So she’ll tell you, in her own words, how she got to Roc Nation, which is, you know, this incredible company, they partner with all of the, you know, a list celebrities, and the music industry is all about influence and influential people. So it was a really interesting conversation.
I Failed This Week
Alright guys, so I am coming here today to talk about the realities, the wins, the failures, and everything in between, about being a small business owner. You are going to get a real dose of reality today. So yeah, real talk number one. I think a lot of small business owners entrepreneurs experience that is not spoken about enough, failure. Guys, this is like a number… like life is a numbers game. Let’s talk about failure for a second. I have failed so many times. And I’ve picked myself back up. And it’s not even like, I don’t know, failure is such a strong word. I don’t really look at it as failing. If I’m being completely honest. I genuinely look at it as a learning experience. And it’s just part of the process. You got to go through those many you got you have to go through all those instances where things aren’t going your way in order to finally find the thing that goes your way. So I just sort of like I look at it very different. There have absolutely been failures that were larger than others.
WIIM’s Story and Mission
It’s been really exciting to see WIIM’s growth over the course of the last five months, especially since we launched our collective membership. And I feel like the group has gotten a lot of traction lately. But nothing’s really changed since the beginning. And I wanted to explain just a little bit about our roots and what we’re looking to achieve with the group. So hopefully this episode is a nice refresher about what we’re all about what we’re looking to achieve, and ways that you can get involved. So for anyone completely new to this podcast or this group, WIIM is short for women in influencer marketing, and my name is Jessy and I founded the group. So from the beginning, when I was managing talent at a very large talent agency, I actually started representing actors. I sort of saw the writing on the wall, things seem to be going all non-union and I was at an agency that took a lot of pride in only working on union work. So I wanted to represent a different type of talent, I wanted to do something a little bit more innovative and fresh. So my best friend was the one that actually tipped me off and said, Hey, Jess, you should really look into this influencer thing. I didn’t really know much about it at all. It’s like the dirty little secret. I’m really good at listening, not necessarily coming up with the ideas, but I listened really well. So she tipped me off. I did a bit of research and I proposed the idea to that agency. I said, how about if instead of representing actors, I started a division here that represented social media influencers. So they literally had no idea what I was talking about, nor I think, did they believe it would become something and not because they doubted me. In fact, I think that that’s why they allowed me to try it because they believed in me, which was really wonderful. But I also think that they didn’t understand at all the possibility, nor did I if I’m being completely honest. So signed a few clients simply by reaching out to them on Instagram, completely winged it and tested and learned as I went and print in a few months, certainly within two years, had a full division.
Self Awareness
Hello, Hello, everyone. Dang, this has been like equally a great week but also like kind of a chaotic week. So, I’ve been having major construction going on, literally outside of my window. They’re like redoing all the balconies on everybody’s apartment. It’s unbearable. I mean, they’re literally drilling into concrete right outside of my window. I’ve got my sound on hundred and I can’t even hear it if my ear is like up to a speaker. So, Oh my god, it’s just… it’s been a lot. Also close my balcony like right before the summer. I’m a little bummed about that but in great news, I just got fully vaccinated as of yesterday. So yay, I’m excited and optimistic that both the construction will inevitably end and that like my risk of getting Coronavirus will inevitably end in about two weeks once my body is like 95% immune to Coronavirus yay. So I do think this information is so important to share. I had heard a ton of stuff about a side effects after the first vaccine, after the second vaccine. Like what everybody felt. I wanted to share my own experience hoping that it’s valuable to somebody listening.
