Social Audio Gets Competitive
There have been a lot of developments in terms of new platforms in the social audio space. It’s getting a little competitive, which I love. I think it’s so cool. I mean, let’s think back when TikTok came on the scene, no longer musically and has legitimately changed social media, possibly forever. It’s the coolest thing. I love seeing somebody come out the gates and sort of like kick everybody in the rear end to get their act together. I think it’s wonderful to have competition. And it’s doing nobody favors to have Instagram and YouTube just be like the top two and such a monopoly.
Instagram Shares Its Secrets
First and foremost, definitely make sure that you’re following at creator on Instagram. I love that they don’t refer to them as influencers but they are creators of good choice, Instagram. And they went live on three separate days, three separate conversations and really had a level of transparency that I have not seen Instagram share and maybe ever. And so I’ve had subsequent conversations with people about like, what’s that all about?
Influencer Tech Predictions
Today we are chatting with Brit Starr, who’s the SVP at Tribe Dynamics, and she’s actually been with them for about four years now. So Tribe Dynamics, they’re the most comprehensive influencer marketing analytics platform for iconic lifestyle brands. They’ve worked with the likes of Gucci, Benefit, ColourPop, boohoo, Sephora. And what I actually find pretty unique about them on G2, a really cool website, they were voted the number one easiest to use influencer marketing platform. I appreciate that on their website, when you check it out, it really is all about the analytics, and we dive into that in today’s conversation. But anyways, a little bit more about Brit. One of the fun facts about her is that she hosts workshops for leadership and management teams at brands of all different sizes. And she actually said this was her favorite part of her job. And you’ll definitely get a sense of that as you listen to this week’s chat.
Everything Influencer Management
So you’re going to hear from the women behind Shine Influencers today. Emily and Jess are incredible. There are a lot of management companies out there. Every company is going to take a different approach to management. If you’ve been listening to our podcast for a while, you know management is my entryway point into influencer marketing. I have a lot of opinions on how to manage influencers, how to manage an agency (since I had my own), and I can honestly say that I have so much respect for the way that Shine is running their agency.
Is the NYT Right About Fohr’s AMP
This is going to be a particularly interesting post. So as a little bit of backstory, we were doing a Clubhouse room about two weeks ago from when this episode is going live called Breaking News in Influencer Marketing. We had a great panel, we always do. We were talking about newsworthy topics from the last week or so. One of the topics was this New York Times article that came out about Fohr, and about one of their newest offerings. There was certainly commentary about all of it and there were questions (and there were pretty strong opinions). That’s what WIIM is most known for: opinionated women. So I love it. I love it all.
Influencer Tech, Podcasts, and Clubhouse
It’s Women’s History Month, guys. Isn’t that exciting. This is a month that we look forward to every year, it’s a month that we get to celebrate how awesome we are, which is always really fun. And we’re coming off a Black History Month. So there’s lots to celebrate. We also have a few upcoming events, I always want to do a roundup of those. So first and foremost, our website is where everything is (you’re here!). So of course you can go to www.iamwiim/events and you could check out the whole lineup yourself.
Document Your Truth
Megan Miller is an influencer marketer with big plans to help content creators land their dream collaborations. She worked as an Influencer Marketing Manager for multi billion dollar brand that we’ll talk about here or she worked with celebrities, influencers, and major brands on influencer campaigns.
Stop Being Lazy
It’s a new week and my dirty little secret is that I actually took last week off. Basically the whole week. A good solid four days of five. Do I sound refreshed? Do I sound different? I hope I do, I hope that my little wrinkles have gone away. I hope my couple gray hairs have faded. Probably not but a girl can dream!
Advocate for Yourself (as hard as you do for your clients)
Listen to the live podcast version of this story She’s a former social media director, turned influencer marketing strategist and talent manager… Molly Tracy opened her agency Vrai in April of 2019. Vrai classifies itself as a digital communication group for brands and babes with a point of view. Vrai stands for true and their […]
Influence with Impact
This week’s episode you are going to love it was set is really truly has been one of my favorite podcast guests. I’ve been really enjoying getting to know her better over the past few months. She’s been in our Facebook community for the longest time and we sort of like reconnected again. As you know many months ago I actually saw her work that she’s been doing on TikTok about the influencer marketing industry on they’re putting out such cool videos and really just like educating people on all things influencer marketing, super cool. She is also killing it on Clubhouse and I have so much respect for her. So I relate because she’s also in New York. She’s also from Miami like I just feel like we’re very similar people and I hope you enjoy her as much as I do. So here’s a little bit about Lissette Calveiro.
