Tips and Tricks for Retaining Clients

Regardless of what you do or where you work, you have clients. They could be internal stakeholders, managers or supervisors, cross-functional team, or those that are paying the bills — but regardless, you likely have some sort of “client” that you need to foster and maintain relationships with.

Creator Logic With Avi Gandhi Of Partner With Creators (@avigandhi)

Today we’re speaking with Avi Gandhi of Partner with Creators.

Avi Gandhi (he/him) is a writer, advisor, and entrepreneur in the Creator Economy with 14+ years of experience as an agent, manager, producer, marketer, and executive at companies like WME, Wheelhouse, and Patreon. As a LinkedIn Top Voice and Creator Accelerator alum, he posts daily on LinkedIn about how Creators and companies can succeed together. Avi’s weekly newsletter, Creator Logic, aims to help readers better understand Creators’ businesses and thought processes through in-depth data, insights, and analysis from conversations with full-time Creators. Through his consulting business, Partner with Creators, he advises billion-dollar companies like Discord, Radix, and Merit Circle on creator strategy across product, marketing, and partnerships. He enjoys pour-over coffee during the day and whisk(e)y after hours, and he spends his free time exercising his dog Livvy and “gitting gud” at From Software games.

How Does Your Brand Look On Clara With Christen Nino De Guzman Of Clara (@christen)

Today we’re speaking with Christen Nino de Guzman of Clara for Creators.

Latina creator. Speaker. Tech Mentor. Christen is the Founder of the newly launched app Clara, a community that empowers creators through transparency, brand reviews, and discoverability. An industry vet, Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content.

The Power Of LinkedIn

Today we’re speaking with Callie Schweitzer, the Global Creator Programs Lead at LinkedIn.

Callie oversees its Creator Accelerator Program, which is part of the platform’s $25 million commitment to supporting creators. She was previously a senior editor at LinkedIn, leading the editorial coverage of the marketing industry for the platform’s 800+ million global members. Prior to joining LinkedIn, she founded The Callie Co., an executive advisory firm that worked with well-known brands, best-selling authors and top executives at FORTUNE 500 companies to increase reach, relevance and revenue. She is a highly creative and strategic media and technology leader, speaker and advisor who has received wide industry recognition for her impact including being named twice to Forbes’ 30 Under 30 list, referred to as “the future of media” on Business Insider’s 30 Most Important Women in Tech Under 30, AdWeek’s list of Future Publishers, Inc.’s 30 Under 30, and one of TIME’s 140 Best Twitter Feeds in the World. PureWow named her to its PureWow 100 celebrating the next 100 women emerging in culture calling her “the 20-something who’s already a media mogul.” In 2019, she was selected for the prestigious 92Y WomeninPower fellowship and joined the women’s network Chief as a founding member.

The Power of Information

Today we’re speaking with Kelsey Formost of Tagger.

Kelsey Formost is the Senior Director of Content & Brand for leading influencer marketing platform, Tagger Media. Her work and expertise in the digital content and influencer marketing space has been featured by Business Insider, Refinery29, Glamour, and more. This year, Kelsey was named a ‘Rising Star’ by industry leader Talking Influence on their ‘Influencer Top 50’, a curated list of the Top 50 global individuals in influencer marketing. Kelsey is also an experienced speaker, presenting at high profile events such as HubSpot’s Inbound 2020 conference and SXSW 2021.

Questions About Legalities With Robert Freund Of Robert Freund Law (@robertfreundlaw)

Today we’re speaking with Robert Freund of Robert Freund Law

Robert Freund is an experienced advertising attorney and advisor. He focuses his practice on social media marketing and e-commerce issues. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The Wall Street Journal, The New York Times, and Vox on those issues. Rob was named a Southern California Super Lawyers Rising Star in Media & Advertising for 2020-2023.

Successful Campaign? Ask the Influencer

Today we’re speaking with Megan Shuffleton of Squarespace.

Megan is an influencer marketing specialist with experience in both agency and in-house settings, across multiple industries, with creators of all levels both in the US and internationally. She has spent over five years shaping overall strategy, building relationships with creators and managers, supporting internal cross-functional teams, and pioneering into new platforms. Megan has previously held roles at Her Campus Media, Away, and Rugs USA, and she now serves as the new Team Lead for the Brand Ambassador Program at Squarespace.

Creator Business with Colleen Stauffer of Creative Juice (@getjuice)

Today we’re speaking with Colleen Stauffer of Creative Juice.

Colleen is the head of marketing and communications for Creative Juice. In her role, she oversees brand strategy, product marketing including acquisition and retention to help Creators grow their businesses. Prior to Juice, Colleen was the Global Head of Creator Marketing at Pinterest where she oversaw campaign planning, strategy, and execution to tell stories that drive inspiration for creators. She has also served as Global Brand Director at Clorox, where she oversaw digital media for the suite of Clorox brands including Brita, Burt’s Bees, and Hidden Valley. Colleen, a Chicago native, got her start working in the Windy City for a number of advertising agencies including Cramer-Krasselt, Edelman, and Critical Mass. In her spare time, Colleen enjoys exploring the Bay Area with her husband and corgi, Buzz.

NFTs and the Creator Economy

Today we’re speaking with Dayna Trocki DeStefano of UNBLCD.

Dayna has spent her decade-plus career working at the intersection of Product, Brand Strategy & Digital Media. She is the CEO & founder of unblcd, unblcd is a content, commerce, and collaboration platform for women change-makers, builders, and creators shaping a brighter, more equitable digital future with blockchain technology. She is also the founder of The Day Consulting, a brand strategy + digital marketing consultancy. Prior to that she spent 6+ years at Gallery Media Group (PureWow, ONE37pm, Gallery Podcast Co.) as the VP of Product responsible for the design, product management & content production team(s).

Live From Our NYC Experience With Danielle Speisman Owens Of MediaVine

Today we’re speaking with Danielle Speisman Owens of MediaVine.

She is the Director of Influencer Partnerships & Content, joined Mediavine a little over 3 years ago. With a background in creative custom content ideation and influencer marketing strategies, Danielle develops impactful campaigns for brands using the influential voices of our Mediavine Publishers, helping advertisers reach their target consumers in an authentic way while providing additional revenue streams to our bloggers.