WIIM

How to Succeed at Freelancing in the Creator Economy

Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin).

She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams.

In 2023, she transitioned to being an independent marketing consultant for businesses and talent.

She also launched her education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry.

Katie is a member and mentor with WIIM as well as a mentor for DePaul University students.

A Freelancer Who Went Back to Agency Life

Stephanie Stabulis is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in developing influencer marketing strategies and programs for brands. She’s designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx and Kellogg’s. Her focus lately has been on creating better efficacy in influencer marketing for brands, while protecting the intimate relationship between influencer-creators and their followers.

Stephanie’s mission is to shape the next generation influencer marketing in a way that merges technologies with human creativity, authenticity, emotion, impact and purpose.

We Need More Fun in Marketing

Amanda is a nine year Edelman veteran on Edelman’s digital team. During her time at the company, Amanda has had the chance to work on a wide variety of clients and industries from technology to retail. Amanda has extensive digital account experience working on some of Edelman’s biggest integrated accounts such as Adobe doing work to create fully integrated campaigns aimed at bringing earned, owned, influencer and paid media together to tell one holistic story.

Amanda leads the TJX Influencer team and has nine plus years in the influencer marketing space. Amanda works with her clients to create fully integrated campaigns that bring earned, owned and influencer programs together. Her clients have include Samsung, HP, PayPal, Microsoft, Starbucks, Nestle, Barilla, Wacom, Adobe and more.

Prior to her time at Edelman, Amanda worked for the fashion company HMX where she started the brands social media channels and dipped her toe into the world of merchandising and planning/ allocation. Amanda has a Bachelors in Business Administration and a minor in communication from the George Washington University School of Business.

Creators’ Attorney Explains How Creators Can Make Big Money

Tyler Chou is the Creators’ Attorney, who started a YouTube channel called Tyler Chou The Creators’ Attorney (formerly The Hollywood Attorney) and quickly grew to 20,000 subs within 3 months. She is currently and absolutely living her dream life. She founded her own law firm (Tyler Chou Law for Creators) where she works all day long with creators, helping them build out their businesses, using YouTube as their creativity incubator but also the marketing arm of their business. She is more than an attorney—she is her clients’ confidante, coach and biggest cheerleader.

Contract AI and Building the Next Successful Company in the Creator Economy

Co-Founder & COO at Kaveat, an AI-powered contracting platform that simplifies and automates the contract lifecycle for media & entertainment companies, empowering businesses to efficiently process contracts and gain a competitive edge through data-driven insights, industry benchmarks, and automatic AI-redlined contracts. Our clients include an Endeavor group company and other leading talent management agencies. 

Launching a Management Company is Messy & Magical

Cheyenne Brink Venuti is the founder of Brink Talent, a boutique management company representing the next generation of digital creators. Cheyenne has been working with talent for nearly 10 years and currently resides in Philadelphia, PA.

How to Survive (and Thrive!) After Lay Offs

Brooks Miller has been working in the Influencer Marketing industry since 2015. Currently, she is the EVP of Influencer Marketing at Edelman, based in New York. Previous to Edelman, Brooks was at Twitter for 7.5 years, leading the US Creator Content Strategy & Execution team, which focused on collaborating with the internet’s top influencers and artists to make best-in-class content for Twitter’s advertisers. Before her life was peppered with #sponsored and #ad, she was an account manager at creative agencies like at Barrett Hofherr (fka barrettSF) and 72andSunny. Brooks has won multiple Shorty awards and her work has been featured in AdWeek and AdAge.

Q4 Management

Lindsay Pierce is a trailblazer in influencer marketing and management, redefining brand-to-talent relationships in an ever-changing industry. With a dynamic background that spans from revolutionizing Martha Stewart’s media brands to orchestrating celebrity collaborations for L’Oreal Paris with global icons like Viola Davis, Celine Dion, and Camila Cabello, Lindsay’s visionary approach has helped reshape the talent landscape. A graduate of the University of Missouri School of Journalism, her career is punctuated by a relentless pursuit of innovation and a laser-focused dedication on driving brand revenue. As the Vice President of Talent Management at Estate Five Media, Lindsay spearheads a growing talent team, propelling 120 creators to new heights of success while transforming their digital platforms for sustained profitability.

Influencer Marketing Outside the US

Gordon Glenister is an international influencer marketing expert. He set up the influence division of the Branded Content Marketing Association, has a best selling book aptly named influencer marketing strategy and hosts no less than 3 podcasts most notable is the Influence Global podcast. He has his own successful influencer marketing program which is designed to help business owners and leaders become subject matter experts and elevate their personal brand. He is also entrenched in the membership sector too running Membership World a community of association and membership professionals. You can find more at www.gordonglenister.com and you can follow him on all social platforms.

10+ Platforms to Find Creator Deals

Whether you’re a talent manager looking for new partnerships or you’re a creator wanting to get in front of new partners, we’ve gathered a list of the best platforms all creators should be on.

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