Social Strategies
I’m Laura Godoy, a professional with expertise in Social Media Strategy and Analytics. With a proven track record in diverse industries including banking, food, beverage, beauty and technology, I have successfully crafted and implemented effective social media strategies that drive engagement and deliver results. My passion lies in leveraging data-driven insights to optimize social media performance and enhance brand presence. I possess a deep understanding of the ever-evolving digital landscape and thrive on staying ahead of emerging trends and best practices. As a strategic thinker and problem-solver, I excel at developing tailored solutions to meet unique business objectives.
Collegiate Influencers
Julianne Skrivan is the Director, Community Management at Her Campus Media
How AI Can Scale Your Business
Dawn Andrews, CEO of Free Range Thinking, is a celebrated business strategist and leadership coach, working with figures like Maria Shriver and leading major projects. Her expertise in strategy, communication, and leadership has propelled clients from diverse fields to global acclaim. Passionate about female empowerment, she hosts the My Good Woman podcast and is the founder of FMxLA, The Female Leadership Accelerator.
Is SAG-AFTRA the Answer?
Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs.
AI is a Game Changer (so why aren’t we using it)?
Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove and Hims & Hims to establish brand marketing programs. Her specialties include building brand activation strategies and leveraging partnerships to grow emerging companies into beloved household names.
Start Ups & Influencers
Based in NYC, Lauren began her career in customer experience at Rent the Runway. After realizing she wanted to shift her focus towards Marketing, particularly within the Influencer Marketing and Community Engagement space. For over 6 years, Lauren has worked in-house with brands like Otherland & United Sodas. Working as a one-woman team, she has built & scaled Influencer & UGC Content Creator Programs, engaged via social as the brand voice, and teamed up on some fun influencer and co-branded activations.
How to Succeed at Freelancing in the Creator Economy
Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin).
She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams.
In 2023, she transitioned to being an independent marketing consultant for businesses and talent.
She also launched her education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry.
Katie is a member and mentor with WIIM as well as a mentor for DePaul University students.
A Freelancer Who Went Back to Agency Life
Stephanie Stabulis is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in developing influencer marketing strategies and programs for brands. She’s designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx and Kellogg’s. Her focus lately has been on creating better efficacy in influencer marketing for brands, while protecting the intimate relationship between influencer-creators and their followers.
Stephanie’s mission is to shape the next generation influencer marketing in a way that merges technologies with human creativity, authenticity, emotion, impact and purpose.
We Need More Fun in Marketing
Amanda is a nine year Edelman veteran on Edelman’s digital team. During her time at the company, Amanda has had the chance to work on a wide variety of clients and industries from technology to retail. Amanda has extensive digital account experience working on some of Edelman’s biggest integrated accounts such as Adobe doing work to create fully integrated campaigns aimed at bringing earned, owned, influencer and paid media together to tell one holistic story.
Amanda leads the TJX Influencer team and has nine plus years in the influencer marketing space. Amanda works with her clients to create fully integrated campaigns that bring earned, owned and influencer programs together. Her clients have include Samsung, HP, PayPal, Microsoft, Starbucks, Nestle, Barilla, Wacom, Adobe and more.
Prior to her time at Edelman, Amanda worked for the fashion company HMX where she started the brands social media channels and dipped her toe into the world of merchandising and planning/ allocation. Amanda has a Bachelors in Business Administration and a minor in communication from the George Washington University School of Business.
Creators’ Attorney Explains How Creators Can Make Big Money
Tyler Chou is the Creators’ Attorney, who started a YouTube channel called Tyler Chou The Creators’ Attorney (formerly The Hollywood Attorney) and quickly grew to 20,000 subs within 3 months. She is currently and absolutely living her dream life. She founded her own law firm (Tyler Chou Law for Creators) where she works all day long with creators, helping them build out their businesses, using YouTube as their creativity incubator but also the marketing arm of their business. She is more than an attorney—she is her clients’ confidante, coach and biggest cheerleader.
