How to Excel at Spend Efficiency
Halie Soprano has spent the last 8 years of in the digital media and influencer marketing industry. Her career kicked off with a focus on social media content working for WeddingWire/The Knot where she grew the foundation for her career from organic and paid social media management before moving on to Under Armour, managing paid social media efforts and working on media partnerships before finally jumping into the beauty industry where she helped skincare brand Beekman 1802 build their social strategy and influencer programs from the ground up.
She soon realized influencer marketing and the world of beauty was where she belonged, which is how she found her perfect fit as a Senior Professional Services Consultant at Traackr. Traackr is the #1 influencer marketing software for data-driven marketers.
This mix of social, digital media and influencer laid the perfect path for her current role where she now gets to work alongside some of the brightest minds in the beauty industry helping them bring their influencer strategy to life.
When to build your own company
Jenny is a global strategic storyteller with over 23 years of experience helping brands find the perfect balance across paid, earned, and owned channels + tactics to effectively and efficiently intersect and engage with the audience they’re trying to reach. She’s held leadership positions at Weber Shandwick, MSL Group, Edelman, and FINN Partners, and most recently Jenny was the EVP Head of Influencer, Entertainment, Talent & Music at Ketchum. She’s also an influencer marketing professor at DePaul University in Chicago where she teaches students in a first-of-its-kind course that she designed, helping develop the next generation of influencer marketers.
Elitist OGs of Influencer Marketing
Today we’re speaking with Lisa Jean-Francois of Consciously Lisa.
Mom, Wife, Writer, Influencer, and Influencer Marketing Manager, Lisa Jean-Francois wears many hats and a cape!
