Where You Are Is Where You’ll Always Be With Courtney Rice Of Cleo
[00:00:00] Jessy: Hi everyone, and welcome to the WIIM podcast. Women in influencer marketing is a first of its kind exclusive networking group made up of inspirational women. This podcast is where we explore influencer marketing and get real about women in business. Find us wherever you download podcasts and of course you can always find us […]
Seeing the Unseen with Melissa Wood of BEN
Melissa Wood Transcript [00:00:00] Jessy: Hi everyone, and welcome to the WIIM podcast. Women In Influencer Marketing is a first of its kind exclusive networking group made up of inspirational women. This podcast is where we explore influencer marketing and get real about women in business. Find us wherever download podcasts, and of course, you can always […]
The Shit No One Teaches You with Jesse Rubenstein of Hello There Collective (@jesse_gre)
Today we’re speaking with Jesse Rubinstein of Hello There Collective .
As the granddaughter of prestigious fashion designer Anne Klein, Jesse was exposed to the fashion industry from a young age. Today, Jesse runs Hello There Collective, a female-owned and operated LA-based social media, influencer and content agency.
She started her career at Authentic Brands Group and climbed the ladder to become their Digital Director for their fashion division.
Hello There Collective offers a 360 digital marketing suite to clients looking to expand outreach to resonate with the social media savvy Gen Z and Millennial audience
Jesse leverages the Collective and has established an internal Viral TikTok team, dedicated to supporting brands in launching their TikTok strategy to the next generation of consumers. Since implementing a TikTok-focused team in December 2021, the team has generated noteworthy sales and supported brands with viral results across the platform.
Jesse is now the Anne Klein Ambassador, hosting the weekly Woman Who Do series, a social segment dedicated to honoring her grandmother’s legacy. Notable guests have included Patricia Field, Alana Hadid, Pat Clevland, and Samir Nasir.
What happens when a 12-year-old influencer management company shuts its doors?
Sadly, Gleam Futures has abruptly shut down its US office. The agency represented some of the top YouTubers on earth, including Zoella, the Pixiwoo sisters, Marcus Butler, and Caspar Lee. In 2017 the advertising agency Dentsu Aegis acquired a majority stake in the company. While their UK office was considered their headquarters the US office […]
How Pay Transparency Impacts Agent-Influencer Relationships
Influencers are notorious for oversharing intimate details of their lives. From romantic relationships to family drama, we’re privy to seeing it all. Now they’re even sharing salary information. Is all of this oversharing beneficial or hurtful? “Private” subjects are no longer off the table. With that, we can expect to learn a lot more about […]
Livestream Shopping: The Next Add-To-Cart Frontier
Shopping looks a little different online. The lighting is objectively better and the dressing rooms (for the most part) are less traumatizing in the comfort of your home. By replacing the polite banter with a kind, witty shop assistant, you’re conversing with the famed face of your favorite channel (YouTube not cable). Finding yourself tuned […]
How Brands Can Avoid Cancel Culture by Vetting “High-Risk” Influencers
Many consider Influencer Marketing to be the most honest and impactful way to drive consumers to a brand. Building trust with an audience is the backbone to a successful influencer. How is that relationship affected now that cancel culture has increased? People are more susceptible to getting hurt by a friend than a stranger. When […]
How To Optimize Your Short-Form Video Content: TikTok vs. Reels
Short-form video is at its feed-filling height right now. A conversation-starter, superbly-shared medium unlike any other of the moment. But what divides TikTok output from your Reels routines? Keep reading. TikTok is an image-recognition wizardThe TikTok algorithm intimately knows what we love and love-to-hate to watch. Beyond the cookies filling your cache, the AI-behind it […]
How To Lose An Ambassador in 10 Days
First and foremost, definitely make sure that you’re following at creator on Instagram. I love that they don’t refer to them as influencers but they are creators of good choice, Instagram. And they went live on three separate days, three separate conversations and really had a level of transparency that I have not seen Instagram share and maybe ever. And so I’ve had subsequent conversations with people about like, what’s that all about?
Performance Driven Influencer Campaigns
First and foremost, definitely make sure that you’re following at creator on Instagram. I love that they don’t refer to them as influencers but they are creators of good choice, Instagram. And they went live on three separate days, three separate conversations and really had a level of transparency that I have not seen Instagram share and maybe ever. And so I’ve had subsequent conversations with people about like, what’s that all about?