5 Ways to Find the Perfect Influencer (for you!)
Finding influencers can be tough. Finding the best influencers for YOU can be even tougher. I feel like people have their own tactics that have worked for them in the past but don’t you ever wonder if there’s a better way? A better tool? I hope you takeaway something new from my perspective. These are […]
Livestream Shopping: The Next Add-To-Cart Frontier
Shopping looks a little different online. The lighting is objectively better and the dressing rooms (for the most part) are less traumatizing in the comfort of your home. By replacing the polite banter with a kind, witty shop assistant, you’re conversing with the famed face of your favorite channel (YouTube not cable). Finding yourself tuned […]
What Does The Metaverse Mean For The Influencer Marketing Industry
As the concept of the metaverse and ways of doing business in it mesmerizes brands and agencies alike, influencer marketing could hone in on how advertising and conducting commerce is being done in this new world where new rules are being set.
How Brands Can Avoid Cancel Culture by Vetting “High-Risk” Influencers
Many consider Influencer Marketing to be the most honest and impactful way to drive consumers to a brand. Building trust with an audience is the backbone to a successful influencer. How is that relationship affected now that cancel culture has increased? People are more susceptible to getting hurt by a friend than a stranger. When […]
Your Huge Dose of News
Today I’m going to give you a down and dirty quick recap of the week’s top social media and influencer marketing news. So you no longer have to apply to 20 different newsletters and follow multiple Twitter streams. Today you can get all your new stories in one area. I’m giving you the big ones […]
How To Optimize Your Short-Form Video Content: TikTok vs. Reels
Short-form video is at its feed-filling height right now. A conversation-starter, superbly-shared medium unlike any other of the moment. But what divides TikTok output from your Reels routines? Keep reading. TikTok is an image-recognition wizardThe TikTok algorithm intimately knows what we love and love-to-hate to watch. Beyond the cookies filling your cache, the AI-behind it […]
How To Lose An Ambassador in 10 Days
First and foremost, definitely make sure that you’re following at creator on Instagram. I love that they don’t refer to them as influencers but they are creators of good choice, Instagram. And they went live on three separate days, three separate conversations and really had a level of transparency that I have not seen Instagram share and maybe ever. And so I’ve had subsequent conversations with people about like, what’s that all about?
Performance Driven Influencer Campaigns
First and foremost, definitely make sure that you’re following at creator on Instagram. I love that they don’t refer to them as influencers but they are creators of good choice, Instagram. And they went live on three separate days, three separate conversations and really had a level of transparency that I have not seen Instagram share and maybe ever. And so I’ve had subsequent conversations with people about like, what’s that all about?
Influencer Spotlight: Jessamyn Stanley
Let me in on something you may not catch from a quick look at my LinkedIn. I have jumped from freelance, to corporate work, then back freelance, and again to corporate work, then back to freelance all over again. In 2020, I consciously selected to go back to freelance work as the pandemic left open full-time positions few and far between.
Who Sues the NYT? She Does.
Let me in on something you may not catch from a quick look at my LinkedIn. I have jumped from freelance, to corporate work, then back freelance, and again to corporate work, then back to freelance all over again. In 2020, I consciously selected to go back to freelance work as the pandemic left open full-time positions few and far between.
