Submit your influencers
Pro tip: The more details you provide the better
Submit your influencers
Pro tip: The more details you provide the better
Casting Now
Scotch-Brite - Casting Ends 1/27 (12pm ET)
Brand: Scotch-Brite
Important: The brand is looking for creators who are known to make ASMR videos who can create a dedicated YouTube video highlighting the satisfying sounds and feelings of cleaning with highlighted product. Bonus if influencer is already doing cleaning ASMR videos.
Talent budget:Â “Pretty decent” (hiring 2 influencers)
Main Goal: Drive awareness of Scotch-Brite’s ASMR program and build credibility to existing brand content
Content Goes Live By: 2/18/21
Looking For:
- Influencers of any gender that are mid tier – macro sized (50K- 1M followers on one platform)
- Their audience is any gender aged 25-34
- Already talks about: ASMR and cleaning
- Professional attributes:Â They follow directions, are on time, are innovative, okay with edits, okay with a long approval process
- Minimum engagement: 5%
- Deliverables:
- x1 YouTube dedicated video (2-5 minutes)
- x1 Instagram in-feed video
- x1 Instagram story set (3-5 frames)
- Usage: TBD
- Exclusivity: Yes, details TBD
- Visual Inspo: ASMR videos with Scotch-Brite product in focus
Casting Ends 1/27 (12pm ET)
The WIIM casting system was SO helpful for a recent influencer campaign I did. It was so easy and saved a lot of time for finding influencers who were in a niche category. All of the responses were spot on with what we were looking for and we ultimately ended up working with one of the influencers in the submission. Will definitely use again for future campaigns!