Launching an Influencer Program


Jolie Jankowitz of FabFitFun, an official WIIM mentor, led a virtual event all about what to know before a brand launches an influencer program.

Jolie is Senior Director of Influencer Marketing & Talent Partnerships at FabFitFun, an incredibly successful women’s lifestyle membership that inspires happiness and personal growth through discovery. Best known for its seasonal subscription box, FabFitFun is an industry leader in influencer marketing and works with some of the most sought after influencers across Instagram, YouTube and Facebook.

Jolie has built and spearheaded FabFitFun’s influencer program for more than six years, growing the company’s reach to more than one billion impressions every year. Additionally, Jolie has been a driving force behind FabFitFun’s long-term, sustained relationships with influencers, many of which involve deeper engagements including merchandise collaborations, content creation and events.

Want more? Join the Collective for complimentary masterclasses and much more.