WIIM

TikTok Real Talk

Join us as we deep dive into all things TikTok. We’ll discuss the rates, TikTok influencers, the successes and fails.

If you need a Clubhouse invite (it’s on iOs and Android) RSVP below and leave your LinkedIn URL.

Date

Jun 10 2021
Expired!

Time

EST
6:00 pm

Sponsor

WIIM
Email
info@iamwiim.com
Website
www.iamwiim.com

Speakers

  • Barbara Jones
    Barbara Jones
    Founder/ CEO, OUTSHINE TALENT

    Barbara Jones is the founder and CEO of Outshine Talent, established in 2019. It was one of the first talent management firms to recognize the rise and relevance of TikTok in popular culture. Barbara is also an entrepreneur and investor in the technology, art and entertainment sectors.

    Barbara was the founder of One2One Network, a pioneering influencer marketing agency. Launched in 2008 as a blogger technology platform, One2One Network was built before some of today’s biggest social media platforms even existed. One2One’s moniker evolved into Blissful Media Group which revolutionized the creator content economy, shaping the framework for influencer compensation and collaborations that is now standard in modern marketing strategies.

    Prior to her companies, Barbara was a senior marketing executive for the music industry at major record labels including Columbia, Warner and Epic Records, with 15+ years of experience in strategic planning, sales, and distribution.

    Throughout her career, Barbara’s vision has led her to forecast and develop opportunities for talent and brands across channels in their earliest stages. She is an energetic, passionate leader with an entrepreneurial spirit and outstanding integrity.

  • Christina Brennan
    Christina Brennan
    President, THE DIGITAL RENEGADES

    All at just 26 years old, Brennan has the experience of some of the top-level executives in the world across the influencer, sport, and entertainment industries.

    Getting her start in sales at The New York Yankees, Brennan’s expertise in sales, consulting, negotiating and industry trends are unparalleled. Brennan took on another challenge as she became Vice President of Premier Management Group and CelebExperts, ran by CEO Evan Morgenstein.

    This achievement made Brennan the youngest VP in company history, spearheading multiple agencies, managing top social media influencers and Olympic athletes and consulting top tier businesses. Currently, Brennan is the VP of The Digital Renegades, a branch of CelebExperts that works with a variety of the best talent across all platforms of social media today as well as The Food Renegades the biggest chef social house on any platform. Our company started off as just a handful of influencers, but since then has compiled over 30 of the best influencers in social media, with a roster reaching over 100m total followers. Notable exclusive clients include: Perez Hilton, Chef Sonny Hurrell, Nicole Renard, and Ilana Muhlstein M.S, R.D.N. However, CelebExperts goes beyond just the simplicity of a social media posts… our influencers have developed product lines and ebooks as well to help them monetize more vertically.

    Part of her unrivaled accomplishments include securing and negotiating deals for some of the top athletes and celebrities in the world including Jen Selter, Dara Torres, and more. Additionally, Brennan negotiated, structured, and managed talent endorsements for Trofia Agency/Smithfield, NAMI, Thrive Market, P&G, Jersey Mike’s, among other starts ups and Fortune 500s alike. Brennan generated around $3m in endorsement and talent deals this year alone and has broken numerous records with her creative and viral marketing campaigns.

  • Heather Ward
    Heather Ward
    Senior Manager, Creators & Residents at GALLERY MEDIA GROUP

    An imaginative, thought-leader with a passion for the influencer and entertainment industries. Proven success in delivering dynamic influencer partnerships and campaigns across fashion, tech, and CPG verticals.

  • Katie Stoller
    Katie Stoller
    Head of Influencer Marketing, FIAT GROWTH

    Katie has 15+ years experience in public relations with a focus on brand marketing and celebrity / influencer marketing. 10 years with top, award-winning global PR agencies.

  • Lauren Potter
    Lauren Potter
    Director of Operations, PARKER TALENT MANAGEMENT
  • Lisa Singelyn
    Lisa Singelyn
    Vice President, Celebrity & Influencer, THE MARKETING ARM

    Lisa is a Celebrity and Influencer Marketing veteran with over 20 years’ experience in negotiating, contracting, and project managing end-to-end large-scale social media, influencer and celebrity campaigns for Fortune 100+ companies. With roots in public relations and social media, she developed and deployed high-impact strategic planning, hiring, training and management of execution teams for Omnicom’s The Marketing Arm, where she oversaw multi-million dollar budgets and scopes of work related to all paid influencer activities. She has authored dozens of comprehensive influencer training programs for agencies and clients and serves as an agency thought-leader and trusted adviser on topics such as industry best practices, COPPA and FTC.

    A contributor to award winning campaigns such as: Cheetos “House of Flamin Haute,” Pepsi “Uncle Drew,” and Doritos “Crash the Super Bowl, her clients have included: Ubisoft, iD Tech, Goodyear, Blue Diamond Almonds, Almond Breeze, Dunkin, Procter & Gamble, State Farm, Coach, Malibu Rum, Frito-Lay, AT&T, Mars Wrigley brands, American Airlines, Draft Kings, Dove, Chili’s, Victoria’s Secret, Hilton, Exxon Mobil, Phillips, Nestlé, Dewar’s, Quaker, Amazon, Callaway Golf, Sony Pictures, Warner Brothers Entertainment, L’Oreal, Sam’s Club and many more.

  • Nechelle Vanias
    Nechelle Vanias
    Chief Solutions Officer at SIX DEGREES OF INFLUENCE

    Nechelle Vanias is a world-class marketer with 20+ years of experience in digital, branding, consumer engagement, media, sales and operations. She combines a coveted blend of corporate knowledge and entrepreneurial experiences with a proven track record of building brands and businesses.

    Nechelle can develop, direct, and inspire sales and marketing teams, as well as external partners with the operational discipline needed to execute consistently and effectively.

    A strategic leader, she is gifted in crafting stories that engage and leverage technology, culture and customer experience to drive revenue and client acquisition.

    Well-versed in a broad range of sectors from Health and Beauty, Tourism and Hospitality, Healthcare, Financial Services, Entertainment, Fashion, and Real Estate, to CPG.

  • Paula Bruno
    Paula Bruno
    President & COO, INTUITION MEDIA GROUP

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