Ali GrantFounder, BE SOCIAL GROUP
*OFFICIAL WIIM MENTOR
Ali Grant launched Be Social in 2012 as one of the first agencies with a hyper focus on executing influencer outreach and collaboration. Ali recognized the power of digital creators and built a business harnessing their influence. Today, the communications group is headquartered in Downtown Los Angeles specializing in influencer, media and events for brands and digital creators.
Jolie JankowitzDirector of Influencer Marketing, FabFitFun
Jolie is Senior Director of Influencer Marketing & Talent Partnerships for FabFitFun, a women’s lifestyle membership that inspires happiness and personal growth through discovery. Best known for its seasonal subscription box, FabFitFun is an industry leader in influencer marketing and works with some of the most sought after influencers across Instagram, YouTube and Facebook.
Jolie has built and spearheaded FabFitFun’s influencer program for more than six years, growing the company’s reach to more than one billion impressions every year. Additionally, Jolie has been a driving force behind FabFitFun’s long-term, sustained relationships with influencers, many of which involve deeper engagements including merchandise collaborations, content creation and events.
Prior to FabFitFun, Jolie got her start in the influencer world working on celebrity events for the Academy Awards, Golden Globes, Emmys, and other major award shows. She spent more than five years doing brand partnerships and building relationships with key talent. Jolie is originally from Boston and received a bachelor’s degree in Entertainment Marketing from Emerson College. She has lived in Los Angeles for 12 years.
The Power of Female-led Negotiations
Women have the power to be incredible negotiators. We’ll tap into nuances yield a win/win outcome that both sides are pleased with. Tune in for a powerhouse panel that includes Jolie Jankowitz of FabFitFun, Ali Grant of Be Social Group and Shannae Ingleton of Kensington Grey. These ladies have negotiated thousands of influencer deals between them and are ready to share their best tips and strategies.