Courtney WorthmanSVP Brand and Agency Relations, BURNS ENTERTAINMENT
SVP of Brand and Agency Partnerships at Burns Entertainment, Courtney Worthman is the face behind some of their highest visibility deals, recognizing a need for authentic partnerships, connected campaigns and measurable engagement. Joining the company in 2018, she brings 16 years of experience in this space working with everyone from P&G to Mercedes-Benz. Worthman has recently launched the New York arm of Burns Entertainment, a company celebrating 50 years in business in 2020, serving as expert partners to the world’s top brands and communications agencies. The Burns’ team uses their industry knowledge, relationships and contract expertise to identify the most relevant talent for any campaign, put together the best deal and manage the entire process flawlessly.
With past clients including Unilever, Procter & Gamble, Pepsi, Nissan, DirecTV, Target, Microsoft, LVMH, Fossil Group, Kohls and Mercedez-Benz, she builds Burns’ business through partnerships with brands and their agencies, who seek expert resources and counsel in celebrity procurement, influencer management and music/property licensing for global and local communications campaigns.
Worthman’s trajectory to her current role began when she was a publicist working for fashion and beauty brands and began to recognize the changing landscape of celebrity with the rise of the internet. As they became more accessible to consumers, she learned how to make celebrities integral parts of campaigns, learning and piecing together the rapidly evolving “Hollywood” scene.
Prior to joining Burns in 2018, Worthman was Director of Talent Relations at Alison Brod Marketing and Communications and an Account Executive at Cohn & Wolfe. Worthman received a Bachelor of Science in 2004 from Tulane University’s AB Freeman School of Business, graduating with the honor of being the first female Vice President of the “B School.”
Courtney just relocated to Greenwich, CT after 16 years in NYC, with her husband, son and dog.
Networking in a Virtual World
Official WIIM Mentor, Courtney Worthman of Burns Entertainment, will be leading this virtual discussion on how to navigate networking in a virtual world. She’ll cover how to write an email that people will actually read, how to use LinkedIn and Instagram most effectively for networking and how to have the confidence to tap into relationships for referrals and introductions.