Pam ZapataCEO, Society18
Pamela Zapata is a NYC-based talent and marketing executive who brings a unique range of experience to the table, including over 10 years of mastering influencer strategy, integrated marketing, talent relations, casting, and production for some of the biggest networks, brands and agencies in the industry. In 2019 she founded Society18, a bicoastal influencer management and consulting agency with a focus on multicultural and multiethnic content creators and digital strategy. Zapata leverages her unique strategic insight to maximize sponsorships and optimize campaign performance to benefit both her clients and brands. She skillfully guides clients through the complexities involved with brand partnerships, while also focusing on personal brand building, channel growth and optimization and new business.
Prior to launching her own business, Zapata was the Senior Director of Influencer Marketing at Starpower where she oversaw multiple campaign and influencer casting initiatives for key beauty brands including Estee Lauder, Bobbie Brown, MAC, BECCA and La Mer. She was responsible for campaign ideation through concept execution, while overseeing strategy, client management and talent relations. Prior to her role at Starpower, she was the Director of Influencer Marketing at United Entertainment Group, where she led influencer partnerships, strategy, procurement, negotiations and campaign reporting for various personal care brands within the Unilever portfolio including Suave, Dove, Love Beauty Planet, Axe and Popsicle.
Before moving to NYC, Zapata had roots in LA at E! Entertainment, Ryan Seacrest Productions, Style Haul, and Sweety High, where she held roles focused on integrated marketing, strategy, development, production, talent and casting. Zapata has dedicated years of her career to cultivating valued relationships by successfully and strategically utilizing influencers and talent for digital and on-air programming, brand sponsorships and events that support business initiatives, drive ratings, and increase revenue.
- Jun 30
- 1:00 pm
From Agency Life to Self-Employed
Our Official WIIM Mentor, Pam Zapata of Society Eighteen, will share her experience successfully making the transition from a large agency to being self-employed. You’ll learn directly from her why and how she made the big switch. Submit any questions you have for her when you RSVP.
Tickets are always free for Collective members of WIIM. Please make sure you’re logged in above.